Search Engine Optimization (SEO)

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Attract External Links to Your Web Site by Using Link Magnets and Bait

If you want to attract links to your Web site, you can set yourself up as a link magnet or put out some link bait and wait for the links to come to you. [more…]

Techniques to Avoid When Obtaining External Links to Your Web Site

When you’re building your search ranking by adding external links to your Web site, there is a right way and a wrong way to go about it. Here is a handy list of what [more…]

Attract External Links to Your Web Site Using RSS Feeds and Syndication

If you want to obtain external links to your Web site, you can create a buzz about the site through RSS feeds and syndication. RSS is a method of offering a convenient way to distribute content on your [more…]

Attract Quality External Links to Your Web Site

Quality links are links that contribute to your perceived expertness and the overall link equity of your Web site. These are external links that point to you and declare that you know what you’re doing [more…]

Link to Useful, Relevant Sites for Better Search Engine Rankings

Your outbound links are those that you have going out of your Web site. For better search engine rankings, it's important to actually have outbound links to resources and experts in your industry that [more…]

Use Social Media to Improve Your Search Engine Rankings

Want to turbo-charge your brand and improve your Web site’s search engine ranking? Try a social media site. Social media is any sort of online environment that allows social interaction, including blogs [more…]

Use a Fast, Reliable Server for Better Search Engine Rankings

To succeed with search engines and users, you need a fast, clean server for your Web site. You should check your server’s health regularly to ensure it’s performing well. A slow server can spell disaster [more…]

How to Check Your Web Server Status for Better SEO Results

One way to check the status of your Web server is to run a quick diagnostic test with a Check Server tool. This is a utility that attempts to crawl your site the same way a search engine spider does. [more…]

Exclude a Web Page or Site from Search Engines Using a Robots Text File

You can use a robots text file to block a search engine spider from crawling your Web site or a part of your site. For instance, you may have a development version of your Web site where you work on changes [more…]

Exclude Web Pages from Search Engines Using Meta Robots Tags

You can use Meta robots tags to prevent a search engine spider from crawling specific pages in your Web site. You can include a special tag in the HTML code of the page to tell robots not to index that [more…]

Create a User-Friendly 404 Error Page for Better Search Engine Results

When there’s a problem displaying a Web page on your site, instead of the usual page that says, File 404: Page Can Not Be Displayed, you can present your Web site visitors and search engines with a customized [more…]

Use a Dedicated IP Address for Better SEO Results

Your Web site can be affected by the bad behavior of other sites, even if you have nothing to do with them. One way to reduce the chances of being tainted by other sites is to use a dedicated IP address [more…]

Select the Best Domain Name for SEO Purposes

When choosing a domain name for your Web site, you need to decide how you want people to find you on the Web. The decision you make can affect your search engine ranking. [more…]

Choose a Reliable Hosting Provider for Your Web Site

Choosing a hosting provider for your Web site can have a huge impact on the performance and accessibility of your site. Pick a reliable hosting provider, and managing your site can be fairly headache-free [more…]

Use a 301 Redirect to a Relocated Web Page for Better SEO Results

If you have to permanently move a page on your Web site, you can automatically redirect your Web visitors to the page’s new URL by using a 301 redirect. The 301 redirect is the preferred and most SEO-friendly [more…]

Choose an SEO-Friendly Content Management System

If you need a content management system (CMS) for your Web site, you need to choose one that is SEO friendly. The main thing you want to find is a customizable system so you can change anything and everything [more…]

Customize Your Existing Content Management System to be SEO-Friendly

If your Web site already has a content management system (CMS), you can customize it for better search engine optimization (SEO) results. To do this, there are two main principles you need to follow: [more…]

Prevent Someone from Hijacking Your Web Site’s Search Engine Rankings

Although it’s hard to believe, there are people out there who will try to steal your Web site’s search engine rankings. Here’s a possible scenario: Your Web site is running smoothly and ranking well with [more…]

How to Make a Secure Web Server More SEO-Friendly

If you have pages on your Web site where users provide sensitive data, such as a credit card number or other type of account information, you can make these pages both secure and SEO friendly. [more…]

Monitor Overall Internet Activity Using Web Metrics

Web metrics measures what's happening on the Internet. It focuses on the number and types of people online, the number of broadband versus dial-up connections, advertisers, advertisements [more…]

How Web Analytics Can Help You Monitor Activity on Your Web Site

Web analytics concerns itself with the particulars of a single Web site, instead of the entire Web. Using Web analytics means looking beyond just finding out where you rank or how many people clicked over [more…]

Establish Business Goals for Your Web Site

Before you can analyze your Web site, you need to define your business objectives. Say you have a Web site that specializes in classic car customization services. The first thing you want to do is measure [more…]

Identify the Visitor Activity You Should Track on Your Web Site

Web analytics allows you collect information about visitor activity on your Web site so you can improve it for search engine optimization (SEO) purposes. You need to focus on the elements that are most [more…]

Use Key Performance Indicators (KPIs) to Help Your Web Site Reach Its Goals

Key performance indicators (KPIs) help an organization achieve its goals by defining these goals and measuring the organization’s progress towards them. Simply put, KPIs are yardsticks that you can use [more…]

Measure How Well Your Web Site Reaches Your Customers

Every business that promotes products and services through a Web site needs to measure its reach on an ongoing basis. Reachbasically refers to how you reach your customers. The following metrics are useful [more…]