Search Engine Optimization (SEO)

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How to Analyze a Competing Web Site Using Their Yahoo! Search Results

When you are analyzing a competing Web site, there is a difference between SERP research with Google and SERP research with Yahoo!. For one thing, you might find the rankings quite different; the competitor [more…]

How to Analyze a Competing Web Site Using Their Microsoft Live Search Results

When you are analyzing a competing Web site, there is a difference between SERP research with Google and SERP research with Microsoft Live Search. For one thing, you might find the rankings quite different [more…]

How to Turbo-Charge Your Search Results with the SEMToolBar

The SEMToolBar is a free browser plug-in that has some incredibly useful features that can help you with competitor research and optimizing your Web site. Available at [more…]

Analyzing Web Page Content and Keywords Using a Google Cache

To make sure your landing pages have enough focused content to be considered relevant for their main keywords, you can look at two things: the search engine’s [more…]

Use a Ranking Monitor Before Changing Your Web Site

Before you change your Web site, you should first use a ranking monitor to establish a benchmark of what’s currently working. You need to find out which of your Web pages already rank well in the search [more…]

Place Keywords in Your Heading Tags for Better SEO Results

When you're structuring the HTML coding for a Web page, it can look a little like an outline, with main headings and subheadings. For best SEO results, it is important to place keywords in those headings [more…]

Designing Spider-Friendly Code for Better SEO Results

Whether you’re writing your own HTML or hiring a Webmaster to do it for you, you want to keep your Web site’s underlying code spider-friendly for better SEO results. Basically, you need to streamline your [more…]

Use a Spreadsheet Program to Generate High Traffic Keywords for Your Site

To optimize your Web site for search engines, you can use a spreadsheet program to find high traffic keywords. With a high traffic keyword, the goal is not only to bring people to your Web site, but also [more…]

How to Construct an XML Site Map for Better SEO Results

A great way to make your Web site more user friendly to search engine spiders is to add an XML site map. Your XML site map should be constructed according to the current Sitemap Protocol format [more…]

Write Effective Meta Descriptions for Better Search Engine Ranking

Search engines use the Meta description tag in their results, so this is an important tag to get right in your Web pages. Write your Meta description like a sentence, describing what visitors can expect [more…]

Make Your Web Site W3C–Compliant for Better Search Engine Results

One way to improve your Web site’s search engine results is to validate your code. Validating code means making your Web site W3C compliant. The World Wide Web Consortium [more…]

How to Solicit an Unpaid Link from Another Web Site

Links from other sites, or backlinks, can help to boost your Web site’s search engine rankings. After you’ve figured out which Web sites you want to obtain links from, you can go about the process of soliciting [more…]

Move Up Your Web Page Content for Better Search Engine Results

When search engines spider your Web site, they may have to go through a lot of code to reach your search-engine optimized content. To avoid this, you can use content stacking techniques: either the table [more…]

Keep Your Web Site Design Simple for Better SEO Results

When it comes to designing your Web site, the old adage KISS is good advice: "Keep It Simple, Sweetie." For the best SEO results, make your Web site as straightforward and easy to navigate as possible. [more…]

Choose an SEO-Friendly Content Management System

If you use a content management system (CMS) to build and run your Web site, you may have trouble optimizing your site content for search engines. However, if you have a dynamic Web site, you have no choice [more…]

Take Stock of Assets that Will Enhance Your Existing Web Site

If you have an existing Web site that you want to optimize for better search engine results, you should start by inventorying your assets — ask yourself, what do you have that can possibly enhance your [more…]

Add Relevant Content to Your Web Site for Better SEO Results

If you want your Web site to be SEO friendly, you need lots and lots of relevant, useful content on your pages. How much content do you need? The answer depends somewhat on what is normal for your industry [more…]

Embed Video and Audio Files in Your Web Pages for Better SEO Results

If you want to include video and audio content in your Web pages, you can embed these files to make them more SEO friendly. You should also choose content that enhances your site’s message and makes it [more…]

Target Both Users and Search Engines When Designing Your Web Site

When you are designing a Web site, you may wonder who should you be targeting, the search engines or your human visitors? Which should take precedence in your site design, and how do you serve both? Luckily [more…]

Create Web Pages That Sell to and Convert Visitors

When you design a Web page, you need to think about how it will convert users when they visit that page. When you convert someone, you are motivating them to purchase something, sign up, or take some other [more…]

Use a Site Map for Better SEO Results

The purpose of a site map is to spell out your Web site’s central content themes and to show both search engine spiders and your visitors where to find information on your site. [more…]

How to Use Effective Title Tags for Better Ranking and Branding with Search Engines

The undisputed headliner of the head section of your Web pages is the Title tag. Although the various search engines out there won’t say how important any one element is in their algorithms, most industry [more…]

Write Effective Body Headings for Better Search Engine Rankings

Within the body section of a Web page, the heading acts like the headline of a newspaper, identifying the topic of sections or paragraphs for both search engines and visitors. As such, it plays an important [more…]

Write Useful, Relevant Body Content for Better Search Engine Rankings

The content you use in your Web pages weighs heavily in search engine rankings. Spiders cannot see images, watch videos, listen to podcasts, fill out forms, or use any other advanced features of your Web [more…]

Monitor Your Search Engine Competition

There are tools out there to help you determine how your search engine competition is doing. Comscore, Compete, and Hitwise are three such Web sites that offer tools designed for online marketers, giving [more…]