Search Engine Optimization (SEO)

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How to Buy Paid Search Results on Yahoo! Search Marketing

If you want to list your ads so that they display in paid search engine results, you can use Yahoo! Search Marketing. This differs from Google because its human editorial process means that it takes longer [more…]

How to Buy Paid Search Results on Microsoft Live Search

If you want to list your ads so that they display in paid search engine results, you can use Microsoft's paid search program, adCenter. AdCenter is the newest of the pay-per-click options and one of the [more…]

Get Better Search Engine Rankings by Using Ethical Search Marketing

In order to achieve the best rankings on search engines and get the most clients, some unethical SEO (Search Engine Optimization) practitioners have developed more and more devious technology to trick [more…]

How Theming Your Web Site Improves Your Search Engine (SEO) Results

Theming involves grouping Web site content in a manner that matches the way people search for information online. One site can have many themes. Each theme can have sub-themes. For example, in your classic [more…]

Organize and Update Your Site for Better Search Engine (SEO) Results

Your Web site should have a consistent look and feel over time without frequent, massive reorganizations. In order for a search engine to maintain a high rank for your site, you need to keep related content [more…]

How to Clarify Your Subject Themes for Better Search Engine Results

To get the best search engine optimization (SEO) results for your Web site, the first thing you need to figure out is your site’s theme. The theme is the main thing that your site is about. It’s the central [more…]

How to Compile a List of Possible SEO Keywords for Your Web Site

To ensure your Web site ranks highly with search engines, you need to use keywords that accurately reflect what your site is about. You can then build a subject outline and expand your keyword list to [more…]

Use Common Lingo for Your Search Engine (SEO) Keywords

If you want people to find your Web page, you have to use keywords that they are likely to type into their search engine queries. When choosing keywords, keep in mind that the language the industry uses [more…]

Narrow Down Your Keyword List for Better Search Engine (SEO) Results

To get the best search engine results, you first need to develop a good long list of potential keywords to use on your Web site. After you brainstorm and research to come up with this list, the next step [more…]

How to Choose Effective Keyword Phrases for Search Engines

To attract the right visitors to your Web site, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them. Just like [more…]

Keywords that Increase Your Return on Investment and Traffic

Keywords can attract a lot of search engine traffic to your Web site, but these people still may not buy your product or service. You need keywords that result in buyers versus window shoppers. It's nice [more…]

Use Paid Ads to Find Effective Keywords for Your Web Site

If you want to find keywords that will attract a lot of visitors to your Web site, a great way to do this is by using pay-per-click (PPC) ads. Buying PPC ads on a search engine can provide clues that help [more…]

How a Search Engine Uses Keywords and Meta Tags to Find Relevant Results

When someone enters a search query in a search engine, the search engine looks for the query keywords in its index. Search engines are now including meta tags in their indexes, so it’s a good idea to include [more…]

How to Create Web Pages that Attract Visitors

When you offer deep, focused content on your Web site, you’ll increase the likelihood that a search engine will direct higher traffic your way. Search engines look for depth of content. Your landing pages [more…]

What Spiders Search for on Your Web Site

When search engines send out spiders to gather data on your Web site, their job is not simply to look for keywords; they also check the density, frequency, and prominence of those keywords. [more…]

How to Check Out Your Competition on the Web

If you want to optimize your Web site for better search engine ranking, it’s vital that you check out the competition in your field. One of the easiest ways to research your competition is using a search [more…]

How to Check Out Your Competition’s Web Site Using a Page Analyzer

When you check out your competition’s Web site, it’s useful to know what keywords they are using, as well as how often they use these keywords. A page analyzer is an excellent tool for doing this. [more…]

Attract Search Engines by Identifying Your Company’s Strengths

Before you can promote your Web site to search engines, you need to understand exactly what you have to offer and what niche your product or service occupies. This might seem like common sense, but the [more…]

Sprinkle Keywords on Your Web Pages for Better SEO Results

Search engines look at how you distribute keywords throughout the pages on your Web site. There is some debate over whether placing keywords higher on the page gives a boost to your rankings. In general [more…]

How to Gather Data on a Competing Site Using a Page Analyzer

You can gain an edge over your search engine competition by gathering data on their Web sites with a page analyzer. The page analyzer tool tells you what a Web page’s keywords are and computes their density [more…]

How to Analyze Source Code on a Competing Web Site

When you look at the source code of Web sites that get great search engine results, you can learn exactly what they’re doing right and how you can apply these best practices to your own Web site. [more…]

Use Site Checker to See a Web Server the Way a Search Engine Spider Does

You can find out how a competitor’s Web server looks to a search engine spider by running the Site Checker utility. This allows you to look at the actual process that displays the page, which is on the [more…]

Use Backlinks to Your Competitor’s Site on Your Own Site for Better SEO Results

To improve your SEO results, you can look at your competitors’ links to find good backlink candidates for your own Web site. The top-ranking competitors for your keywords probably have vetted worthwhile [more…]

How to Find the Size of a Competing Web Site

To find out how big a competitor’s Web site is, you can use a simple Google search with the site: operator in front of the domain, as follows: [more…]

How to Analyze a Competing Web Site Using Their Google Search Results

If you are really impressed by the success of a high-ranking competitor’s Web site, you can find the secrets of that site using a search engine. By switching roles and pretending for a moment that the [more…]