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General Social Media Marketing

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Establish a Social Influence Marketing Game Plan

Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips [more…]

How to Bring Social Influence Marketing to Life

Social influence marketing (SIM) campaigns achieve success in the long term. Here are some tips that will help your SIM campaign flourish during its lifespan: [more…]

How to Measure Social Influence Marketing

Find out if your social influence marketing (SIM) campaign is a success. Part of social influence marketing calls for establishing related metrics and measuring your results to determine the effectiveness [more…]

Questions to Ask Before Joining a Network Marketing Company

Asking the right questions can help you decide whether you want to become part of a network marketing company. Ask the following questions (before you invest your money) to get some information you need [more…]

5 Social Media Marketing Rules

Marketing through the social media platforms isn't quite the same as traditional marketing. Here are five rules that will help you have a successful marketing campaign: [more…]

4 Ways to Make Social Media Marketing Campaigns Thrive

Social media marketing campaigns achieve success over the long term. Here are some tips that will help your SMM campaign flourish during its lifespan: [more…]

How to Measure Success in Social Media Marketing

As part of your social media marketing (SMM) campaign, you need to establish related metrics and measure your results to find out if the campaign is a success. Keep these tips in mind: [more…]

6 Social Media Marketing Platforms to Know

Consumers rarely use just one social platform — for example, only Facebook or Twitter — so no single social platform is enough for your social media marketing [more…]

Why and How to Start a Conversation with Social Media

Engagement in social media is all about conversation, but how do you start a conversation online? In this video, Social Media Engagement For Dummies co-author Danielle Smith explains a number of ways you [more…]

The Importance of Social Media Engagement for Your Brand

If you're trying to build your brand through social media, trust and credibility are of utmost importance. In this video, Danielle Smith, co-author of Social Media Engagement For Dummies, explains why [more…]
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