General Social Media Marketing

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Establish a Social Influence Marketing Game Plan

Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips [more…]

How to Bring Social Influence Marketing to Life

Social influence marketing (SIM) campaigns achieve success in the long term. Here are some tips that will help your SIM campaign flourish during its lifespan: [more…]

How to Measure Social Influence Marketing

Find out if your social influence marketing (SIM) campaign is a success. Part of social influence marketing calls for establishing related metrics and measuring your results to determine the effectiveness [more…]

Questions to Ask Before Joining a Network Marketing Company

Asking the right questions can help you decide whether you want to become part of a network marketing company. Ask the following questions (before you invest your money) to get some information you need [more…]

How to Reach Positional Influencers to Succeed with Your Social Media Marketing Campaign

One category of influencers you want to consider for your social media marketing campaign are the positional influencers. These are the people who are closest to your customers and influence them the most [more…]

Free Tools for Researching Your Customers’ Online Activities to Market on Social Media

When developing a social media marketing campaign or a broader, continuing program, determining what your target customers are doing on the Internet is important. You can use several tools to find out [more…]

How to Analyze Competitor Efforts to Improve Your Social Media Marketing Campaign

Just as it’s important for your social media marketing campaign to understand where your consumers participate in the social web, so it’s also necessary to understand how your competitors engage in the [more…]

Hot Social Media Marketing Concepts that Will Give You an Edge over Competitors

One way to stay ahead of the competition is to keep abreast of the social media marketing trends that directly affect your customers. Several major trends have recently impacted the social media realm. [more…]

How to Treat Social Media Marketing Differently than Brand Marketing

Because of the power of peer influence, social media marketing is increasingly approached differently from brand and direct-response marketing. The differences stem from the fact that the philosophical [more…]

Types of Social Media Marketing Campaigns

Before you launch your own initiative, you need to understand the different types of social media marketing campaigns. In the realm of social media marketing, how you implement a campaign is nearly as [more…]

4 Rules for a Successful Social Media Marketing Campaign

Many different factors can make or break a social media marketing campaign, and sometimes it’s even just a matter of luck. But four rules matter above all else when it comes to SMM campaigns. These rules [more…]

How to Monitor Brands and Conversations for Your Social Media Marketing Campaign

It’s no use running a social media marketing campaign if you can’t measure it. You should always measure your SMM campaigns. Depending on the SMM campaign, different measurements may matter more than others [more…]

How to Respond to Criticism of Your Social Media Marketing Campaign

No social media marketing campaign is a complete success. It never is. Although you may reach many more people than you could have ever imagined, more likely than not, you’re still bound to upset some [more…]

How to Choose the Owner of Your Organization’s Social Media Marketing Voice

There’s no question that you need a social media marketing voice for the social web. It is instrumental to forging relationships with prospects, customers, and expert, positional, and referential influencers [more…]

How to Prepare Your Employees for Social Media Networking

A great social media campaign can be damaged if your employees are not given the information they need to support it. How often have you had a store employee say to you, “I don’t know anything about that [more…]

What Can Each Major Platform Offer Your Social Media Marketing Campaign?

Once you’ve looked at the factors that influence your choice of a social media marketing platform, you can consider the platforms themselves to determine which ones are a good fit. As of January 2014, [more…]

How to Benefit from Social Media Marketing on YouTube

The first thing you need to implement your social media marketing campaign on YouTubeis to decide how the extent of your efforts You know that you want to participate, yet you’re not sure how much time [more…]

How to Attract Subscribers to YouTube to Market Your Business

In order to use YouTube to the advantage of your social media marketing campaign, you’ll need subscribers. People on YouTube who choose to subscribe to your channel are known as YouTube subscribers. Every [more…]

How to Promote Your Marketing Video Clips on YouTube

Knowing how to publish and promote your social media marketing video clips is essential to getting them the attention they deserve. The following are some recommendations for promoting your video clips [more…]

How to Seed a Viral Marketing Campaign on YouTube

If you choose to use YouTube as part of your social media marketing campaign, you need to realize the power of viral videos. Viral videos are of two types, and it is important to know both: [more…]

How to Advertise Your Brand on YouTube

As part of your social media marketing campaign, YouTube can be used for traditional advertising. If you’re a marketer at a large brand, you may have the dollars to invest in some paid advertising tactics [more…]

How to Advertise Your Brand on Tumblr

You can opt for paid advertising on Tumblr as part of your social media marketing campaign. The idea of advertisements showing up in their feed is usually met with a negative response by users. Mindful [more…]

How to Use Tumblr for Your Social Media Marketing Campaign

Before you jump into using Tumblr, you need to decide if it is an optimal platform for your marketing campaign. The first two things you need to consider when adding a new platform to your social media [more…]

How to Get Started with Your Social Media Marketing Campaign on Instagram

First and foremost, Instagram is a mobile application. You get your marketing campaign started by downloading the app to your mobile device. There is an app for iOS, Android, and the Windows phone. You [more…]

How to Reach Expert Influencers to Succeed with Your Social Media Marketing Campaign

Understanding and reaching expert influencers is important to the success of your social media marketing campaign. The Word of Mouth Marketing Influencer Guidebook 2013 [more…]

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