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Facebook Marketing

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How to Run a Responder Demographics Report on Facebook

A report that you can run to gain data for your Facebook marketing campaign is the Responder Demographics report. This report gives you great information about the types of Facebook users who are viewing [more…]

Four of the Most Popular Self-Service Contest Application

You can install and set up these contest applications yourself: Wildfire, North Social, Woobox, and Offerpop. The self-service contest applications are also fairly straightforward to set up. [more…]

How to Become a Verified Facebook Developer

To successfully market your brand, consider becoming a verified Facebook developer. Applications can be malicious and often created to spread spam messages and viruses. To combat developers of these types [more…]

How to Install an iFrame Application on Your Business Facebook Page

If you have created an iFrame app for use in your marketing campaign, you will need to install it on your Facebook Page. You can go to the Developer page [more…]

How to Add the Events App to Your Facebook Business Page

When you start your Facebook Business Page, the Events application is available, but it may not be immediately visible in the navigation links on your left sidebar. Events is a Facebook application, meaning [more…]

How to Invite Friends to Your Business’s Facebook Event

After you have created you business’s Facebook event, you can invite your Friends. If you don’t have any Friends who are also fans of your page or who are interested in your business, this might be a step [more…]

Contests Can Energize Your Facebook Marketing

One guiding principle for designing your Facebook contest is to make it fun. People enjoy the chance of winning something for free. Make it valuable for your audience and beneficial for you. [more…]

Why You Should Run a Contest as Part of a Facebook Marketing Strategy?

Before you put your product’s Facebook contest out there, make sure that you have everything in place to kick it off with a bang. You may be spending money on the contest application, and you want to make [more…]

Rules and Restrictions for Facebook Contests

There are both legal restrictions and Facebook rules for running contests as part of your Facebook marketing strategy. It is important to know these rules and regulations as you do your contest planning [more…]

Facebook Contest Applications for Your Business

There are a number of applications that you can use to administer contests in Facebook. If you’d like to compare your contest-application options, here are some of the current third-party Facebook contest [more…]

How to Add the Wildfire App to You Facebook Business Page

Wildfire is an option you can use on your Facebook business page if you are considering running a contest for your fans. The easiest way to sign up with [more…]

How to Use the North Social App for Your Business’s Contests on Facebook

North Social has a sweepstakes application that you can set up on your own for your Business’s contest. You pay a monthly subscription fee based on how many people like your Page. North Social charges [more…]

How to Use the Woobox Sweepstakes Application for Your Business’s Contest on Facebook

Woobox has some useful sweepstakes features for your business’s contest. The application is easy to set up and has a fan-only graphics page built in, or you can create one yourself to customize your campaign [more…]

How to Use Offerpop for Facebook Contest Management

Offerpop is a very easy application to use for your Business’s Facebook contest. Because it has so many promotional tools, you may want to choose the monthly subscription plan, which is very reasonable [more…]

How to Adjust Contest App Placement on Facebook

Your business’s Contest app may be installed in a place where the app is not visible to your fans and you will need to adjust the placement. Only the apps in the first three rows of apps are visible to [more…]

How to Set Up a Blog Tour to Promote Your Facebook Contest

A blog tour is a fantastic way to get exposure to a whole new audience, but it does take some planning and legwork. One way to kick off a blog tour is to contact bloggers and ask whether you can write [more…]

How to Create a Facebook Experience as a Marketing Strategy

One way to stand out from the masses is to create Facebook experiences — experiences you execute on your Facebook Page that are unique to your brand and of great value to your fans. No matter how big or [more…]

The Value of Facebook for Social CRM

Facebook is the 800-pound gorilla and is valuable for Social CRM. In March 2012, it had over 900 million monthly active users. If you know anything about social media, you know that Facebook is considered [more…]

How to Cancel Your Business’s Facebook Event

It’s easy to cancel your business’s Facebook Event if you need to. Keep in mind that you can edit the Event information if you need to. However, Facebook is aware that sometimes the unexpected happens [more…]

How to Edit Featured Likes on Your Facebook Business Page

The Likes section lets you feature up to five Facebook Pages to market in a section of your Timeline. You can specify which Pages you’ve liked as your Page will be shown there by selecting five of them [more…]

How to Adjust Featured Pages on Your Facebook Business Page

Facebook gives you several editing options for your business page. One of these options includes the ability to change which pages are featured on your page. To do this, follow these steps: [more…]

How to Add Apps to Your Facebook Business Page

The number of Facebook-developed apps that are available for your business page is getting smaller and smaller. Currently, four Facebook apps are available: Photos, Notes, Video, and Events. Generally, [more…]

How to Change the Order of Apps on Your Facebook Business Page

All apps on your business Page, except Photos, can be rearranged from side to side and top to bottom. Four apps, called Featured apps, are visible. When you click the down arrow, you see up to 12 more [more…]

How to Build an iFrame Application for Your Facebook Marketing Page

Building an iFrame application for your Facebook page sounds daunting, but the process can be broken down into several easy steps. Here’s an overview of the steps for building an iFrames application: [more…]

How to Add the NetworkedBlogs Tab to Your Facebook Business Page

NetworkedBlogs allows you to add a tab to your Facebook business Page to display your blog posts. This tab gives your Facebook fans easy access to your blog from Facebook without having to go anywhere. [more…]

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