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How to Add a Twitter Tab to Your Facebook Business Page
One thing you can do to connect your Facebook to Twitter as a marketing strategy is to add a custom tab to your Facebook Page that shows your recent tweets. [more…]
How to Add Your Facebook Page Address to Your E-mail Signature
Most businesses want to add their Facebook Page name to their e-mail signature right away. You don’t have to have your vanity URL yet to do this because you can hyperlink a long URL to simple text. [more…]
How to Link to Your Facebook Business Page from Your Personal Profile
If your business Page is a service that you offer, go back to your personal Facebook Profile, and add a little bit to your About tab about your new Page’s location. If your business is something that you [more…]
How to Invite Facebook Friends to Your Business Page
Facebook recently changed the process for inviting your Friends to like a Page. Now only the Page admins can use the Invite Friends feature. Everyone else needs to use the Share feature. [more…]
How to Use Photo Albums on Your Facebook Business Page
You can use your photo albums to market to your target audience on Facebook. Choosing an album photo wisely will encourage your followers to check out the album itself. Include pictures in your album that [more…]
Facebook Marketing: How to Share Your Photos and Albums
The marketing strategy behind sharing your albums and photos on your Facebook marketing Page is something that you need to sit down and design. Maybe every Friday you send out a new album or every Tuesday [more…]
How to Tag Key Players in Facebook Page Updates
If you want to make sure that someone sees your posting on Facebook, tag them by using the @ system. They see the post on their personal Timelines and get Notifications that they’ve been tagged in a post [more…]
Create Incentives for Repeat Visits to Your Business Facebook Page
How do you get your audience to repeatedly visit your business Facebook page? The majority of the close to 1 billion people on Facebook go through a process that may look a little like this: They log in [more…]
How to Build Social Proof with Sponsored Facebook Stories
Sponsored stories take word-of-mouth recommendations from Friends and promote them in Facebook Profiles as Facebook Ads. This means that when you go to Starbucks, for example, and use Facebook Places to [more…]
How to Create Custom Lists for Targeted Facebook Marketing
Facebook created a way to segment your Facebook Friends into special lists to better market your brand: smart and custom. The benefit of both types of lists is that they allow you to share your posts with [more…]
How to Target Facebook Marketing with Interest Lists
Creating interest lists can help you gain customers by focusing exactly where you need to. Interest Lists are different from custom lists because you can add people you’re subscribed to, people you’re [more…]
How to Set Up a Facebook Offer
The overall marketing of creating a Facebook Offer and using a Promoted post to market that offer is a great way to introduce your Facebook fans to your special promotions, discounts, coupons, and the [more…]
How to Optimize Your Business’s Like Button with Open Graph
With the Open Graph protocol, Facebook enables your website to establish a connection with your visitors and the Facebook platform. Facebook uses a (jargon alert) Open Graph protocol to interact with other [more…]
How to Optimize Your Business’s Connections with Facepile
The Facepile plug-in shows users the Profile images of their Friends who have signed in to your website or have liked your business’s Page. One benefit of this feature is that it doesn’t display if the [more…]
How to Capture Audience Data with the Registration Plug-in
The Registration social plug-in allows your audience to sign in to your website with their Facebook accounts and allows you to capture some data. Non-Facebook users can also use this plug-in to register [more…]
How to Set Up a Deal For Your Business in Facebook Places
There’s no cost to set up a Facebook check-in deal for your business. This can be a good way to drive traffic to your Facebook Page. Here are the simple steps to create an active offer: [more…]
How to Access Facebook Insights to Gain Data for Your Target Audience
Facebook Insights can be a helpful marketing tool and provide you with key data. Facebook advertising differs from Google Ads in one important respect, though: With Facebook, you choose your audience by [more…]
What NOT to Advertise on Facebook
Facebook has guidelines about what you can and can’t advertise. It reviews each ad for appropriate language, content, and formatting. If your ad doesn’t comply with the guidelines, Facebook [more…]
How to Download Data from Insights for Your Business
Insights provides good data that you can download for your marketing campaign. Advertising your fan Page is one of the best things you can do with Facebook ads. You know that the people who click your [more…]
How to Upload an Image for Your Facebook Ad
Images make your business’s Facebook ad more eye catching, and Facebook now requires them anyway. An image can be a logo, photo, or icon and should relate to the title and body text of the ad. [more…]
How to Create a Sponsored Post Story to Market on Facebook
Facebook’s newest ads are called Sponsored stories and they can be very effective in marketing your brand. You can advertise specific Facebook activities such as individual posts [more…]
How to Focus Your Facebook Ad Based on Location
The first way to narrow your Facebook audience is by the location of your business. If the product you’re selling is useful to a strictly local audience, entering a location in the Choose Your Audience [more…]
Campaign, Pricing and Scheduling Options for Facebook Ads
It’s time to pay the piper. How much are you willing to spend? You will need to complete the pricing and scheduling option for your advertising campaign. After you’ve completed the Targeting section, scroll [more…]
How to Run a Facebook Promoted Post Ad on Facebook
Running a Facebook Promoted post ad on Facebook is relatively straightforward. No bidding process is involved; instead, you pay a flat fee to push your post into a certain number of your fans’ News Feeds [more…]
How to Get Your Facebook Advertising Performance Report
The Advertising Performance report includes statistics such as Clicks, Impressions, Click Through Rate, and Spend. Similar information is available in the Ads Manager, which you can find on the left sidebar [more…]
