Facebook Marketing

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How to Invite Friends to Your Facebook Business Page

Once you have your business Facebook Page just the way you want it, the next step is inviting your Friends to like your Facebook Business Page. You should customize your Page as much as possible [more…]

How to Invite E-mail Contacts to Your Facebook Business Page

Your contacts outside Facebook may be a gold mine of people who would benefit from your Business Page. With the help of the Invite Email Contacts dialog box, you can import the contact info for all the [more…]

How to Add a Recommend this Place Button on Your Facebook Pages

When you create a Facebook Place or merge your Facebook Place with your Facebook business Page, you have the option to add a Recommend This Place button that appears on the right sidebar of the Page for [more…]

How to Set Up Your Mobile Phone to Manage Your Facebook Business Page

Facebook understands that you may need your phone to post an update to your business Page. If you don’t have your laptop or you’re on the go and need to share something with your fans, you can use your [more…]

How to Delete a Personal Profile Set Up as a Business Page

If you created a personal Profile with your business name, you can change the name of your account to your actual name, as long as you don’t already have a personal account in your name. [more…]

How to Change Your Facebook Business Page Type or Name

Sometimes, people make a business Page and realize they’ve made mistakes. Maybe they chose the wrong type of business Page, or want to change the name of the Page or the category that’s associated with [more…]

How to Change from Your Personal Profile to Your Page Profile on Facebook

Now that you have a Facebook business Page, you have two separate Profiles with Facebook: your personal Profile and your Page Profile. Each Profile allows you to view Facebook, post status updates, and [more…]

How to Like Other Pages as Your Business Page

If you’ve been on Facebook for a while, maybe you’ve already liked your favorite business Pages as yourself (that is, your personal Profile). If so, you know that when you like a Page, any status updates [more…]

How to Use the Admin Panel on Your Business Page

The admin panel for your business page has five sections, and you can expand each section by clicking the See All link to the right of its name. Also, you can Show or Hide the Admin panel itself by clicking [more…]

How to Turn On the Message Button on Your Business Page

You have the option to turn on or off the private Message button on your Facebook Business Page. If the button is turned on, you see it on the Page. If the button is turned off, you won’t see it. This [more…]

How to Create an Editorial Calendar for Your Facebook Marketing Page

To help create Facebook Marketing content on a regular basis so it stays fresh and appealing, create an editorial calendar. The task may sound daunting, but it’s actually very simple. Here’s how you do [more…]

Does Your Business Have an Interest Page on Facebook?

Interest Pages, formerly known as Community Pages, are Facebook Pages dedicated to a single cause or topic and are good for marketing. Facebook automatically generates them from the fields that people [more…]

How to Create a Limited Business Account on Facebook

If you prefer not to use Facebook as a regular social user to market with a personal Profile, you can create a limited business account. A business account has limited functionality; it’s for people who [more…]

How to Unpublish Your Business Facebook Page

When you create a new Facebook Page for your business, Facebook defaults it as published! Yikes! You may want to unpublish your Page to the public, so you can continue to work on it privately until you [more…]

How to Choose Images for Your Facebook Marketing Page

You know all about a picture saying a thousand words, right? Your Facebook Cover and Profile images say a lot about you and your business, so you’ll want to be sure to have images for both that convey [more…]

How to Complete Your Business’s Info Page

After creating your business’s Facebook Page, you will want to fill in the fields on the Info Page. Depending on the Page type and category, the fields will be different. The TV Show category has a field [more…]

How to Add Facebook Built Apps to Your Business Page

Facebook has a set of apps built for Pages that you can use in your marketing campaign: Photos, Events, Notes, and Video. These apps are available as soon as you create a Page, but they may not show up [more…]

Add Custom Facebook Apps to Your Business Page

Organizing and adding a few custom apps to your business’s Facebook Page can help your customers and make your page more appealing. Here’s a quick overview. [more…]

Marketing Strategies for Pinning a Post

After you publish a post in Facebook’s Timeline, it’s time to have a little fun by highlighting certain posts or by pinning a post to the top of your Timeline for a certain period to draw more attention [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

How to Adjust Your Personal Timeline for Public Viewing to Market Your Business

If you’ve placed Life Events that support your business on your personal Timeline, you’ll want to see how your Timeline looks to the public. You can view your personal Timeline as though different types [more…]

How to Add Attachments to Market with Your Status Updates

You may have noticed icons above the Publisher. You use these icons to attach items to market with your post. The icons are, from left to right, Status, Photo/Video, and Event, Milestone +. If your Page [more…]

How to Add Photos and Video to Market with Facebook

Attaching photos and video is a great strategy for getting more interaction with your audience and marketing your brand, because people love multimedia. A photo is more noticeable than just a status update [more…]

How to Schedule Posts to Market with Facebook

Facebook allows you to schedule posts in the future or to add posts to the past. This can be used as a marketing strategy. Currently, you can schedule only status updates [more…]

Post Questions to Market with Facebook

Posting questions can be a great way to get interaction with your brand from your audience. People love to give their opinion or chime in with their experience, in which 356 people answered the question [more…]

How to Target Your Updates to Market with Facebook

A little-known marketing trick that you can do with the Publisher is to target your updates to certain members of your community. As of this writing, targeting is still being rolled out to all Pages and [more…]


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