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Social Media Marketing

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Add a Facebook Like Button to Your Mobile Site

In the summer of 2010, Facebookannounced that it had more than 150 million mobile users. At about the same time, surveys showed that the most popular use of the mobile web on iPhones, after checking e-mail [more…]

Finding Your Customers in Social Media

Social media has complicated the lives of web marketers because customer demographics shift constantly. Currently, search engine results are still more important than social networking sites when it comes [more…]

How to Tweet Marketing Videos on Twitter

An active Twitter account has become a must-have item among the social media crowd. But where does marketing video fit within the 140 character limit?

Though you can’t upload your videos directly to Twitter [more…]

How to Identify Influential Channels for Your Marketing Videos

Before you start your social media efforts for promoting your marketing video, step back and put your ear to the ground — or simply listen to your best customers. Find out more about your target customers’ [more…]

How to Encourage Users to Share Your Marketing Videos

After you’ve created remarkable marketing videos, found the most relevant online properties and people in your industry, and studied all the newest and juiciest industry gossip, people should go out of [more…]

How to Record Webcam Marketing Videos on Facebook

Recording Facebook webcam videos is an easy, no-frills way to add marketing videos to your company’s Page without taking the time to develop a full marketing video. It works like this: [more…]

How to Upload Marketing Videos to Facebook

To upload a marketing video to Facebook, from either your mobile device (such as a phone or a tablet) or your computer, follow these steps: [more…]

How to Post YouTube Marketing Videos on Facebook

Facebook is more than a social network — it’s the world’s second most popular video sharing site, after YouTube. It’s important to share your marketing videos on Facebook. Embedding YouTube videos in your [more…]

How to Embed Marketing Video in Your Company Facebook Page

After you have marketing videos on your Facebook Page, you have to decide what to do next. Unlike your company website, which can remain relatively unchanged for a few months without harm, social media [more…]

How to Promote Your Marketing Video with Paid Facebook Campaigns

The power of Facebook lies in not only using your own network of friends and fans but also promoting your marketing videos and other content to their friends and fans. If you sign up as a Facebook advertiser [more…]

How to Promote Your Marketing Video with Facebook Sponsored Stories

A more organic way to spread the word about your marketing videos is to use Sponsored Stories. Your fans and your fans’ friends can then discover your videos via the Facebook News Feed and the Sponsored [more…]

Tips for Marketing to Mobile Users

A complete web marketing strategy makes use of all electronic media, including mobile phones and other devices. Some keys to mobile marketing success include these pointers: [more…]

How to Market Web Content to Social Media with dlvr.it

After you have the main components of your website set up, you can automatically use its content to market your products to the world using a free tool like [more…]

How to Add Facebook Connect to Your Website

One of the more popular trends in web design is to integrate social media conversations and user-generated content into company websites. Additionally, more websites are moving away from a distinct process [more…]

How to Set Up Your Company Facebook Page

Facebook has a lot of marketing tools, and you can use them once you set up your company’s Facebook Page. The page is your central switchboard, customer service center, and water cooler, all in one. Almost [more…]

How to Use Facebook’s Segmentation Tool to Focus Your Web Marketing Campaign

The Facebook segmentation tool, part of its ads platform, is a great research tool to focus your web marketing campaign. Facebook’s ad creation tool lets you test different [more…]

How to Polish Your Facebook Page to Attract Online Customers

Once you’ve set up your company’s Facebook page, it may need some added flare and polishing to attract online consumers. Initially, your page is pretty bare. Time to give it some life. First add a cover [more…]

Web Marketing: How to Set Up an Account on Google+

Google+ is a relative newcomer on the social networking scene. It allows you to rate and rank to assist your online marketing campaign. Unlike a bunch of false starts that Google has had in this space, [more…]

Web Marketing: How Friend Circles Work on Google+

Google+ is built around the idea of circles and web marketers can use this to their advantage. A circle is a group of related profiles or brand pages. You can create circles around any topics or ideas [more…]

How to Post Online Marketing Content to Google+

In order to generate interest in your online marketing campaign, you may need to post content to Google+. Posts from profiles you’ve circled show up in your [more…]

How to Add a Company Profile Picture to Facebook Timeline

Marketing with Facebook’s Timeline requires a company profile picture, usually a brand logo. Thus, the first step in setting up your marketing page on Facebook Timeline is to upload a profile picture. [more…]

How to Add a Cover Photo to Your Company’s Facebook Marketing Page

As a social marketer, it is important which cover photo you choose for Facebook Timeline. The cover photo is the large background photo appearing at the top of your Timeline and the first thing people [more…]

How to Change Your Company’s Timeline Cover Image on Facebook

As your brand grows and evolves, you may want to change your Facebook Timeline cover image. You want to convey the right message to your customers, and like your brand, this message may change. To change [more…]

How to Create a Custom URL for Your Brand’s Facebook Page

You have the option to have a custom URL for your brand’s Facebook Page. A recognizable URL means better search engine optimization, and people are more likely to remember this address over an address [more…]

How to Inviting Others to Like Your Facebook Page

When choosing people to invite to like your Facebook Page and participate in your brand’s community, take care to choose those who will really appreciate being part of that community. When you randomly [more…]

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