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How to Use Twitter to Share Blog Content
Sharing your blog content is the name of the game in developing thought leadership on Twitter. Believe it or not, when marketing via thought leadership, the goal is to give away your information and your [more…]
Ten Do’s for Marketing Your Business on Twitter
Twitter can be a powerful marketing tool if used correctly. Although some of the rules for marketing on Twitter are just commonsense, read the tips listed here to make sure you are making the most of your [more…]
Ten Don’ts for Marketing on Twitter
Want to make the most of your Twitter marketing presence? Here are the top ten pitfalls, mistakes, and practices to avoid when you’re using Twitter to market yourself and your product [more…]
Great Twitter Marketing Ideas in 140 Characters
These thoughts on how to use Twitter as a marketing tool come from experts all over the world. Many marketing experts replied by tweet, so all the advice here comes to you in nuggets of 140 characters [more…]
The Best Twitter Tools and Support Apps
Twitter applications can really make Twitter fun and easy to use and turn it into a great marketing tool. Here’s a list of the top Twitter applications that you can use to help you go about your daily [more…]
How to Use Twitter Hashtags for Effective Marketing
Hashtags — also called #hashtags — allow Twitter users to tag their tweets to provide context to their tweets or designate them as being part of a particular conversation. You can use hashtags in your [more…]
Tips for Maintaining a Professional Tone on Twitter
If you are using Twitter for marketing, you have to take several things into consideration. You must balance your tweets so that you don’t overwhelm (and lose) your followers as a result of posting too [more…]
Ten Tools for Increasing Your Twitter Productivity
While you slowly work through the ins and outs of using Twitter to drive business and increase your brand awareness, how do you manage all the followers, replies, groups, friends, and direct messages? [more…]
Market Your Mom Blog on Twitter
Twitter excels is as a tool to promote your personal brand. As Facebook has evolved, it has become more and more effective as a tool to promote your blog. Twitter, on the other hand, seems to have gotten [more…]
Location-based Marketing with Twitter Places
Twitter has a feature called Places that allows you to geotag a tweet with your current location. Twitter grabs your location and appends it to your tweets. You can then analyze tweets by geography. [more…]
Use Owned Media to Build Customer Relationships
Owned media are the channels you control: your web-site, mobile sites, blogs, Twitter, Facebook, LinkedIn, YouTube, and location-based service (LBS) pages like foursquare, Gowalla, and Yelp. It’s the place [more…]
Cross-promote between Facebook, Twitter, and Your LBSs
Encourage your customers to cross-post their check-ins from a location-based service (LBS), such as foursquare, to Facebook and Twitter. And be sure you link from your LBSs to your web-site, Facebook and [more…]
American Red Cross: Social Media Monitoring
Social media listening is viable as an early warning system in a crisis. The resulting information may inspire and enable people to act quickly. Social media can be used to collect donations, triage situations [more…]
Choose a Social Content Monitoring Tool
As the social media space grows, the job of monitoring your business across all the statuses, check-ins, tweets, and blog posts has grown as well. Fortunately, there are a number of tools — many of them [more…]
Best Buy Uses Social Monitoring to Build Brand
Social monitoring is a good way to find people who need help from your service department. If you build a community for customer service, you might even find that customers like to solve problems for one [more…]
Add a Facebook Like Button to Your Mobile Site
In the summer of 2010, Facebookannounced that it had more than 150 million mobile users. At about the same time, surveys showed that the most popular use of the mobile web on iPhones, after checking e-mail [more…]
Finding Your Customers in Social Media
Social media has complicated the lives of web marketers because customer demographics shift constantly. Currently, search engine results are still more important than social networking sites when it comes [more…]
How to Tweet Marketing Videos on Twitter
An active Twitter account has become a must-have item among the social media crowd. But where does marketing video fit within the 140 character limit?
Though you can’t upload your videos directly to Twitter [more…]
How to Identify Influential Channels for Your Marketing Videos
Before you start your social media efforts for promoting your marketing video, step back and put your ear to the ground — or simply listen to your best customers. Find out more about your target customers’ [more…]
How to Encourage Users to Share Your Marketing Videos
After you’ve created remarkable marketing videos, found the most relevant online properties and people in your industry, and studied all the newest and juiciest industry gossip, people should go out of [more…]
How to Record Webcam Marketing Videos on Facebook
Recording Facebook webcam videos is an easy, no-frills way to add marketing videos to your company’s Page without taking the time to develop a full marketing video. It works like this: [more…]
How to Upload Marketing Videos to Facebook
To upload a marketing video to Facebook, from either your mobile device (such as a phone or a tablet) or your computer, follow these steps: [more…]
How to Post YouTube Marketing Videos on Facebook
Facebook is more than a social network — it’s the world’s second most popular video sharing site, after YouTube. It’s important to share your marketing videos on Facebook. Embedding YouTube videos in your [more…]
How to Embed Marketing Video in Your Company Facebook Page
After you have marketing videos on your Facebook Page, you have to decide what to do next. Unlike your company website, which can remain relatively unchanged for a few months without harm, social media [more…]
How to Promote Your Marketing Video with Paid Facebook Campaigns
The power of Facebook lies in not only using your own network of friends and fans but also promoting your marketing videos and other content to their friends and fans. If you sign up as a Facebook advertiser [more…]
