Social Media Marketing

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How to Respond to Public Complaints on Twitter

If you are using Twitter for customer service, some people in your company may start feeling a little nervous (usually, they’re in the legal department). They may be thinking, do we really want our company’s [more…]

Using an RSS Feed to Track Your Brand on Twitter

You need to listen to your customers on Twitter because that’s where people are talking. Twitter has over 170 million users worldwide, and it’s the most popular micro-blogging tool. Although it doesn’t [more…]

Using Twitter for Customer Service for a Small Business

You, yes you, the small-business owner, can use Twitter for customer service. You may think you don’t have time for Twitter, because running your business can be very time consuming. [more…]

Guidelines for Managing Your Reputation on Twitter

When you run a Twitter marketing campaign take special care with your reputation. After all, how your Twitter followers perceive of you is an important factor in making your business successful. Your reputation [more…]

How to Promote and Tweet Live Events on Twitter

Twitter offers you one more promotional tool in your marketing toolbox. If you already work with newspapers, radio and TV stations, and other media outlets, you’re more than ready to tackle Twitter to [more…]

How to Use Reputation Management Services on Twitter

Managing your reputation on Twitter is crucial, if you are using Twitter to market your product, business or brand. Lucky for you, you can monitor your reputation through the free or paid automated services [more…]

How to Use Twitter to Communicate a Crisis

If you are marketing on Twitter you may find yourself having to manage a crisis. During an emergency, whether it’s a public health scare or a product recall, or your CEO just absconded with millions of [more…]

How to Deal with Tweets about You

It can be a tough thing to control the message about your company on Twitter. This may not sound like too big of a deal if people are praising you or your products and services. But it may be a tough pill [more…]

How to Write a Twitter Bio That Promotes Your Business

Your Twitter marketing campaign should begin with a well-thought out Twitter bio. You can use your bio to explain yourself in 160 characters, which is 20 more characters than Twitter allows in regular [more…]

How to Use Twitter to Share Blog Content

Sharing your blog content is the name of the game in developing thought leadership on Twitter. Believe it or not, when marketing via thought leadership, the goal is to give away your information and your [more…]

Ten Do’s for Marketing Your Business on Twitter

Twitter can be a powerful marketing tool if used correctly. Although some of the rules for marketing on Twitter are just commonsense, read the tips listed here to make sure you are making the most of your [more…]

Ten Don’ts for Marketing on Twitter

Want to make the most of your Twitter marketing presence? Here are the top ten pitfalls, mistakes, and practices to avoid when you’re using Twitter to market yourself and your product [more…]

Great Twitter Marketing Ideas in 140 Characters

These thoughts on how to use Twitter as a marketing tool come from experts all over the world. Many marketing experts replied by tweet, so all the advice here comes to you in nuggets of 140 characters [more…]

The Best Twitter Tools and Support Apps

Twitter applications can really make Twitter fun and easy to use and turn it into a great marketing tool. Here’s a list of the top Twitter applications that you can use to help you go about your daily [more…]

How to Use Twitter Hashtags for Effective Marketing

Hashtags — also called #hashtags — allow Twitter users to tag their tweets to provide context to their tweets or designate them as being part of a particular conversation. You can use hashtags in your [more…]

Tips for Maintaining a Professional Tone on Twitter

If you are using Twitter for marketing, you have to take several things into consideration. You must balance your tweets so that you don’t overwhelm (and lose) your followers as a result of posting too [more…]

Ten Tools for Increasing Your Twitter Productivity

While you slowly work through the ins and outs of using Twitter to drive business and increase your brand awareness, how do you manage all the followers, replies, groups, friends, and direct messages? [more…]

Market Your Mom Blog on Twitter

Twitter excels is as a tool to promote your personal brand. As Facebook has evolved, it has become more and more effective as a tool to promote your blog. Twitter, on the other hand, seems to have gotten [more…]

Location-based Marketing with Twitter Places

Twitter has a feature called Places that allows you to geotag a tweet with your current location. Twitter grabs your location and appends it to your tweets. You can then analyze tweets by geography. [more…]

Use Owned Media to Build Customer Relationships

Owned media are the channels you control: your web-site, mobile sites, blogs, Twitter, Facebook, LinkedIn, YouTube, and location-based service (LBS) pages like foursquare, Gowalla, and Yelp. It’s the place [more…]

Cross-promote between Facebook, Twitter, and Your LBSs

Encourage your customers to cross-post their check-ins from a location-based service (LBS), such as foursquare, to Facebook and Twitter. And be sure you link from your LBSs to your web-site, Facebook and [more…]

American Red Cross: Social Media Monitoring

Social media listening is viable as an early warning system in a crisis. The resulting information may inspire and enable people to act quickly. Social media can be used to collect donations, triage situations [more…]

Choose a Social Content Monitoring Tool

As the social media space grows, the job of monitoring your business across all the statuses, check-ins, tweets, and blog posts has grown as well. Fortunately, there are a number of tools — many of them [more…]

Best Buy Uses Social Monitoring to Build Brand

Social monitoring is a good way to find people who need help from your service department. If you build a community for customer service, you might even find that customers like to solve problems for one [more…]

Add a Facebook Like Button to Your Mobile Site

In the summer of 2010, Facebookannounced that it had more than 150 million mobile users. At about the same time, surveys showed that the most popular use of the mobile web on iPhones, after checking e-mail [more…]

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