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How to Monitor Feedback about Your Business on Facebook
Facebook provides you with a unique way to keep your finger on the pulse of your fans. You can listen to feedback about your business from Facebook members in a number of ways: [more…]
How to Develop Your Business’s Facebook Content Strategy
When developing your content strategy for your business’s Facebook Page, remember that your Facebook fans want a different stream of updates than your Twitter followers, and your website visitors would [more…]
How to Integrate Your Business’s Facebook Marketing with Offline Campaigns
When you start to solidify your Facebook marketing strategy, you may wonder how to integrate your social network marketing strategy with your existing marketing plans. You can leverage your existing offline [more…]
How to Use Best Practices in Your Business’s Facebook Page Design
Facebook Pages, also known as Fan Pages, give your business a presence on Facebook to promote your organization. When you create a Facebook Page for your business, give some thought to basic design principles [more…]
How to Integrate a Storefront on Your Business’s Facebook Page
Merchants are increasingly turning to Facebook as a channel to sell their wares. Attracted to Facebook’s mass reach and inexpensive, targeted ads, businesses create custom tabs to present their products [more…]
How to Keep Your Business’s Facebook Page on Message
You have to maintain a common message, or theme, throughout all your business’s Facebook Page updates to ensure that you always accomplish the goals you set out for yourself in your Facebook marketing [more…]
How to Get and Keep Fans Engaged with Your Business’s Facebook Page
Engagement is the name of the game on Facebook, especially when you have a business Facebook Page. When you engage a fan, you solicit a response or action from him. This engagement from your business’s [more…]
How to Respond to Comments on Your Business’s Facebook Page
Comments are a vital part of any Facebook Page, especially one created for a business. When you use Facebook marketing to build lasting relationships with your customers, you need to map out ahead of time [more…]
How to to Create Facebook Promotion
The same promotional incentives that served marketers before Facebook, such as raffles and drawings, still apply on Facebook. Promotions with high-value prizes tend to be more active. Celebrity appeal [more…]
How to Interpret Your Business’s Facebook Page Analytics with Insights
Understanding your business’s Facebook Page analytics is key to being a successful Facebook marketer, and Facebook’s Insights suite of tools can help you do just that. Facebook has such rich data on its [more…]
How to Integrate Third-Party Analytics with Facebook Insights
Although Facebook Insights is an invaluable tool to measure the most important metrics for tracking your business’s Facebook Page activity, sometimes you may want to have additional information at your [more…]
How to Use Facebook Ads for Your Business Marketing Campaign
Facebook’s advertising strategy can become an important part of your business marketing campaign. The self-service option for placing ads on Facebook offers many targeting options, such as being able to [more…]
How to Build Your Business’s Facebook Friend Network
Building your personal friend network on Facebook can have a resonating effect on your professional persona. By encouraging your friends to become fans of your business’s Page, your updates appear on their [more…]
How to Track the Performance of Your Facebook Business Presence
You need to follow Facebook Page performance metrics based on your goals. If you want to drive clicks to an external website, tracking referrals from your Facebook Page is an important indicator for you [more…]
How to Specify Access Settings on Your Business’s Facebook Page
Before you go live with your business’s Facebook Page, you might want to consider limiting the access that certain readers have to your Facebook Page and controlling what actions readers can take when [more…]
How to Add Updates to Your Business’s Facebook Page
Maintaining a steady stream of updated content helps you attract new members from the Facebook community to your business’s Facebook Page, as well as interact with them. These updates also help keep your [more…]
Crafting Your Marketing Message on Twitter
Twitter is a place where you build business relationships (unless you're a spammer). Relationship building is the key to your Twitter marketing strategy. So you should strive to cultivate relationships [more…]
How to Perform a Competitive Analysis on Twitter
In parallel with creating a presence on Twitter, you should also figure out what your competitors are doing in the world of micro-blogging. Twitter makes creating a competitive analysis report fairly easy [more…]
Tools for Assessing Your Twitter Marketing Strategy
You can measure your Twitter marketing efforts in a number of different ways. Some of them are free, but others cost quite a bit of money. Regardless of the level of sophistication that you need, you can [more…]
How to Shorten URLs on Twitter
Even if you are marketing on Twitter, not everything you tweet is going to point to a blog, let alone your blog. Maybe you find an interesting photo or song, or you want to refer people to another article [more…]
How to Upload Your Photo to Twitter
To market your product, business, or brand on Twitter, you need to choose an image to represent it. Few things are a bigger turnoff on Twitter than profile pages that haven’t picked an original avatar [more…]
How to Compile and Follow Twitter Lists
If you are using Twitter as a marketing tool, you will want to take advantage of Twitter lists. The launch of Twitter lists provides you with a way to organize the people you’re following on Twitter and [more…]
Twitter Marketing Strategies
Twitter and the Internet have changed how you can target your customers. They’ve made marketing easier and cheaper. E-mail accounts and social networks such as Facebook are free to use. The cost of developing [more…]
How to Use Twitter to Find Sales Leads
Nowadays, you can find prospective customers by searching for them through Twitter’s search feature (both the one that you have access to within Twitter itself and the [more…]
How Do Promoted Tweets Work?
Twitter has released some new tools called promoted tweets that can put ads in Twitter on search results and then move to the user feeds. How does that help your marketing campaign? Well, when a user searches [more…]
