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Social Media Marketing

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Timing Google's Crawl

Google crawls the Web at varying depths and on more than one schedule. The so-called deep crawl occurs roughly once a month. This extensive reconnaissance of Web content requires more than a week to complete [more…]

Using a Blog to Promote Your Web Store

In essence, having a blog is like having a conversation with your customers if they came through your door in a retail setting. Many store owners use their blogs to discuss new inventory purchases, upcoming [more…]

Establish a Social Influence Marketing Game Plan

Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips [more…]

How to Bring Social Influence Marketing to Life

Social influence marketing (SIM) campaigns achieve success in the long term. Here are some tips that will help your SIM campaign flourish during its lifespan: [more…]

How to Measure Social Influence Marketing

Find out if your social influence marketing (SIM) campaign is a success. Part of social influence marketing calls for establishing related metrics and measuring your results to determine the effectiveness [more…]

Questions to Ask Before Joining a Network Marketing Company

Asking the right questions can help you decide whether you want to become part of a network marketing company. Ask the following questions (before you invest your money) to get some information you need [more…]

Tools for Tracking Your Brand on Twitter

Before you jump into actively marketing on Twitter, find conversations about your brand. These effective and easy-to-use tools can help you fidn out what people are tweeting about your brand: [more…]

Tools for Measuring Twitter Marketing Effectiveness

Measure how effectively you're using Twitter by tracking different aspects of clicks, retweets, Twitter ranking, and follower growth rate. Here are some tools that you can use: [more…]

Search Twitter for Users in Your Location

By meeting people offline from Twitter, you can create some unique relationships that could potentially lead to new business. With the tools in the following list, you can search for users who live within [more…]

How to Choose Who to Follow on Twitter

Although most of marketing, including Twitter marketing, is a big numbers game, that approach isn’t always successful: More leads don’t always equate to more sales. Choosing who to follow on Twitter helps [more…]

How to Build Your Twitter Network

Building a Twitter network organically to market your company or product takes a long time. You find your friends and colleagues, you find people who are interested in what you have to say, and after a [more…]

Sending Commercial Messages on Twitter

If you are using Twitter as part of your marketing campaign, you may be tempted to send commercial messages to your followers. As a general rule, you shouldn’t bombard your customers and Twitter followers [more…]

Deciding What to Tweet About to Market Your Product

Figuring out what to tweet about for marketing purposes can be tricky. Your first inclination may be to start sending out tweets about your product or service. Come up with a clever statement, insert a [more…]

How to Define Your Target Audience on Twitter

Choosing your target audience is the first step in building your Twitter marketing plan. Choosing people to target on Twitters differs from choosing your market in a more traditional setting. When you're [more…]

Five Tips for Marketing on Twitter

Effective marketing on Twitter doesn’t require a lot of time. In fact, you need to spend no more than 30–60 minutes per day (in two 15–30 minute blocks) on Twitter. Here are some tips for how to be productive [more…]

How to Join In on Twitter Trends

Twitter trends are the most talked-about topics on Twitter. If you want to get in on a conversation about a local, national, or even global topic, you need to find out who’s talking about what. You can [more…]

How to Create and Invite People to Your Business's Facebook Event

Facebook Events is a great way to get people together virtually or in person to support your business, brand, or product. Events is also an economical way of getting the word out beyond your normal in-house [more…]

How You Can Increase Business with a Facebook Page

Whether you’re a local, a national, or an international business, Facebook can help you drive the sales of your products and services. So, establishing a Facebook Page can help increase your business. [more…]

How to Effectively Share Content on Your Business’s Facebook Page

Facebook is all about connecting and sharing, so keep that in mind when you create your business’s Facebook Page. Sharing is all about the content. Whether that content is videos, photos, comments, links [more…]

How to Adapt Your Business’s Page to Facebook Changes

When you enter the world of Facebook marketing, remember that Facebook is an ever-changing universe, and some of the features and guidelines you’ve grown to rely on could be in jeopardy with every new [more…]

How to Share through Your Business’s Facebook Page

Sharing is the new currency in social media marketing, including Facebook marketing. There’s a tangible value in creating content that people actively share. When a piece of content is shared in this way [more…]

How to Use Best Practices in Your Business’s Facebook Page Design

Facebook Pages, also known as Fan Pages, give your business a presence on Facebook to promote your organization. When you create a Facebook Page for your business, give some thought to basic design principles [more…]

How to Integrate a Storefront on Your Business’s Facebook Page

Merchants are increasingly turning to Facebook as a channel to sell their wares. Attracted to Facebook’s mass reach and inexpensive, targeted ads, businesses create custom tabs to present their products [more…]

How to Use Facebook Ads for Your Business Marketing Campaign

Facebook’s advertising strategy can become an important part of your business marketing campaign. The self-service option for placing ads on Facebook offers many targeting options, such as being able to [more…]

How to Build Your Business’s Facebook Friend Network

Building your personal friend network on Facebook can have a resonating effect on your professional persona. By encouraging your friends to become fans of your business’s Page, your updates appear on their [more…]

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