E-mail Marketing

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How to Create an Online E-mail Newsletter

Creating an online newsletter shouldn’t be a hassle. A good newsletter provider has templates you can use as the basis for your newsletter. All you need to do is add the text and images. [more…]

How to Add Navigation Links to Your Marketing E-Mails

Navigation links in web marketing e-mails are HTML links that allow your audience to jump to visual anchors within the body of your e-mail. If your e-mails have one or more headlines or bodies of content [more…]

How to Link to Files in Your Marketing E-Mails

Web marketing e-mails can deliver attached files of all sorts but unless they are accessed by a link they probably won’t be seen by the recipient. Attaching files should be reserved for sending personal [more…]

How to Write a Call to Action for Web Marketing E-Mails

A call to action in a web marketing e-mail is a statement that prompts your audience to complete one or more specific tasks in favor of your objectives. Even when your content is valuable, most consumers [more…]

How to Interpret E-Mail Marketing Tracking Data

You have to be an advanced HTML and database programmer to track web marketing e-mails on your own; using an e-mail marketing provider (EMP) makes the task much easier. EMPs automatically add special tracking [more…]

How to Deal with Marketing E-Mails that Bounced

Bounced web marketing e-mails are generally unavoidable because the causes of bounced e-mail fall outside your direct control. However, you can take some reasonably effective steps to minimize bounced [more…]

How to Combine E-Mail with Your Web Marketing Media Efforts

In web marketing, you’re likely to employ several media and messages over a period of days, weeks, months, and years to communicate everything necessary to attract and retain enough customers. [more…]

Benefits of Using an E-Mail Marketing Provider on Your Website

E-Mail Marking Providers (EMPs) allow you to accomplish much more with your e-mail marketing than you otherwise could on your own. Some EMPs even provide various levels of outsourcing for higher prices [more…]

Web Marketing E_Mail: How to Comply with the Law about E-Mail Address Collection

The CAN-SPAM Act makes certain types of e-mail address collection illegal and requires permission from your e-mail list subscribers before you send certain types of content. [more…]

What is the Required Content for E-Mails in Web Marketing

The CAN-SPAM Act requires you to include certain content in your e-mails. Include the following in your e-mails to stay CAN-SPAM–compliant: [more…]

Implied and Explicit Use Permission for E-Mail Marketing

Permission is required to send E-Mails to previously unused E-mail recipients for commercial web marketing purposes, there are two types of permission, Implied and Explicit. [more…]

How to Get Confirmed Permission to Use E-Mail Addresses for Marketing

Confirmed permission in web marketing happens when someone implicitly or explicitly subscribes to your e-mail list, and you respond to the subscriber with an e-mail requiring the subscriber to confirm [more…]

How to Determine the Permission Status of an Inherited E-Mail Marketing List

Sending marketing e-mails without permission of the addressee might violate the current CAN-SPAM laws and is likely to result in a high number of spam complaints from recipients. [more…]

How to Keep Your Web Marketing E-Mails from Looking like Spam

To avoid having your web marketing e-mails reported as spam, understand how consumers evaluate e-mails. When you think about whether your audience is likely to perceive your e-mail as spam, remember that [more…]

How to Post Sign-up Links on Your Web Marketing Site

Placing a sign-up link in every online presence possible is a great way to collect web marketing information with explicit permission. A sign-up link is a text box, button, or text that usually links to [more…]

How to Collect E-Mail Marketing Addresses through Mobile Devices

Mobile devices such as tablets and smartphones represent an opportunity to easily collect web marketing e-mail addresses on location. All the following methods of mobile e-mail address collection are worth [more…]

Web Marketing: Incentives to Increase E-Mail Sign-ups

Because your web marketing e-mail list is an asset, offering an incentive in exchange for an e-mail subscription is really the least you can do to thank and reward your most valuable contacts. [more…]

How to Change Your E-Mail From Line for Each Marketing Campaign

Changing your e-mail From line is usually a matter of typing sender information in your e-mail application’s account options, but e-mail marketing providers [more…]

How to Write an Effective E-Mail Marketing Subject Line

Your e-mail Subject line is a line of text that gives your audience a hint at the content in your web marketing e-mail. The most effective Subject lines are those that prompt your audience to open your [more…]

How to Brand Your Marketing E-Mails

Branding in web marketing is the use of graphic design elements to give your business a consistent and unique identity while forming a mental image of your business’s personality. Examples include: [more…]

How to Add Links in Marketing E-Mails

Text links in web marketing e-mails are clickable words or phrases that result in certain actions when clicked. Links use HTML to tell the computer what to do when someone clicks the link, so your e-mail [more…]

Effective E-Mail Marketing for Your Small Business

Adding e-mail marketing to your small business advertising mix isn't as simple as blasting out traditional marketing messages via e-mail, or using e-mail in place of other advertising outlets. E-mail mass [more…]

Pack Your Small Business Newsletters with Useful Content

Great news for small budget marketers: The most effective small business newsletters look inexpensive, newsy, and current, which translates to the fact that newsletters are among the most economical of [more…]

Social Media and E-Mail Marketing

Social media commerce means you connect with customers and potential customers through websites and e-mail. Just remember, deleting e-mails to save time is the modus operandi for web-connected folks in [more…]

Best Practices for E-Mail Marketing

The subject matter of your social media business e-mails should be about fulfilling the interests of your customers. You know your customers better than anyone. If they want recipes, for example, include [more…]

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