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E-mail Marketing

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Calculating Click-Through Rates for E-Mail Campaigns

One of the more practical and valuable features of using e-mail to market your business is using e-mail tracking reports to find out what your audience is doing with your e-mails after you send them. [more…]

Collecting E-Mail Addresses Legally

Spam is bothersome enough that lawmakers enacted the CAN-SPAM Act of 2003 to help prosecute spammers. The acronym comes from its official title, the Controlling the Assault of Non-Solicited Pornography [more…]

Conducting an E-Mail Campaign via Newsletter

Newsletters are e-mails containing information that interests a particular group such as the members of an organization or the customers of a certain store. [more…]

Using E-Newsletters to Maintain Contact

E-newsletters (or electronic newsletters) have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and [more…]

Building Your Business's E-Mail List

Collecting e-mail addresses isn't easy. Fortunately, your e-mail list needn't be large to be effective. The best lists contain loyal, repeat customers; referral sources who respect others' privacy; and [more…]

Combining Marketing E-Mails with Social Media

E-mail marketing tools and strategies are always adapting to new technologies and changes in consumer behavior. Social media is no different — think of social sharing as the new forwarding. Here are a [more…]

How to Stay Off E-Mail Marketing Blacklists

Getting added to an e-mail blacklist can really wreck your e-mail marketing strategy. Having your business’s IP address reported as a possible spammer is [more…]

How to Get Removed from an E-Mail Blacklist

As a legitimate e-mail marketer, you may do all the right things to avoid being put on a blacklist, yet find your e-mails blocked from time to time. Sometimes, you make an innocent mistake, or your security [more…]

How to Fit E-Mail into Your Marketing Strategy

Including e-mail in your marketing mix isn’t as simple as transferring more traditional message formats into electronic formats or abandoning more expensive media in favor of e-mail delivery. You need [more…]

How to Brand Your Marketing Message across All Media

In marketing, you’re likely to employ several tools, messages, and types of media — including e-mail — over long periods of time. Keeping the design elements and personality of your messages similar or [more…]

How to Create Navigation Links in Your E-Mail Marketing Messages

Including navigation links in your e-mail marketing messages can save your audience time and direct them to exactly where you want them to be. Create links as a table of contents or to take your audience [more…]

Using Basic Marketing Principles with E-Mail Marketing

As an e-mail marketer, your job is to convince consumers to part with their money to obtain your products or services. Your persuasive technique probably involves communicating one of two basic messages [more…]

Lowering Customer-Acquisition Costs with E-Mail Marketing

With e-mail marketing, you can lower your acquisition cost — the amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase. Figuring acquisition [more…]

How to Minimize Spam Complaints to Your E-Mail Marketing

Spam, also known as unsolicited commercial e-mail, is the bane of legitimate e-mail marketers like you. If recipients perceive your mailings as annoying spam, they can easily report you to anti-spam agencies [more…]

Making Sure that Your E-Mail Marketing Complies with Spam Laws

The CAN-SPAM Act of 2003 makes certain e-mail marketing practices illegal and gives legal definitions to many best practices. Using these best practices is one way to reduce spam complaints and ensure [more…]

How to Collect Your E-Mail Marketing Addresses Legally

The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]

Timing Your E-Mail Marketing Messages

Timing is everything in your e-mail marketing strategy. Send messages too frequently and your customers may perceive them as spam; send messages too infrequently and you drop out of your customers’ consciousness [more…]

Determining How Many Marketing E-Mails to Send

Deciding how many e-mail marketing messages to send requires a fine balance: Send too many e-mail messages, and you overwhelm your audience with sheer numbers; Send too few, and you can overwhelm your [more…]

Choosing the Right Length for Your E-Mail Marketing Messages

Generally shorter e-mail marketing messages are more effective than long ones. A customer who wants to get lengthy e-mail messages is the exception rather than the rule. As a general rule, the longer the [more…]

Setting Objectives for Your E-Mail Marketing Strategy

No doubt, the number-one objective of your e-mail marketing strategy is to make money — probably the number-one objective of your business. Making money and saving time are two broad-based objectives for [more…]

Organizing E-Mail Marketing Content to Match Your Objectives

While you develop e-mail marketing content, consider how your audience will perceive your intentions. E-mail messages make more sense to your prospects and customers when the content you create and deliver [more…]

How to Collect Contacts for Your E-Mail Marketing List

The quality of your e-mail marketing list depends greatly on where and how you collect the information. The best way to ensure that you collect quality information is to obtain information and permission [more…]

Collecting Information on Your E-Mail Marketing Contacts

When it comes to your e-mail marketing contacts, the only information you absolutely must collect are an e-mail address and permission to send your e-mails. However, even as you acquire basic information [more…]

Using Incentives to Turn E-Mail Marketing Contacts into Subscribers

Your e-mail marketing contact list is an asset — hopefully containing e-mail addresses belonging to loyal customers who spend money as well as referral sources who love to tell others about you. Offering [more…]

Permission Levels for E-Mail Marketing Contacts

Collecting e-mail addresses and contact information without asking for permission to send marketing e-mail can cause prospective subscribers to hesitate — or worse, view you as a spammer who abuses their [more…]

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