Web Design & Development - Marketing & Advertising

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How to Collect Your E-Mail Marketing Addresses Legally

The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]

Timing Your E-Mail Marketing Messages

Timing is everything in your e-mail marketing strategy. Send messages too frequently and your customers may perceive them as spam; send messages too infrequently and you drop out of your customers’ consciousness [more…]

Determining How Many Marketing E-Mails to Send

Deciding how many e-mail marketing messages to send requires a fine balance: Send too many e-mail messages, and you overwhelm your audience with sheer numbers; Send too few, and you can overwhelm your [more…]

Choosing the Right Length for Your E-Mail Marketing Messages

Generally shorter e-mail marketing messages are more effective than long ones. A customer who wants to get lengthy e-mail messages is the exception rather than the rule. As a general rule, the longer the [more…]

Setting Objectives for Your E-Mail Marketing Strategy

No doubt, the number-one objective of your e-mail marketing strategy is to make money — probably the number-one objective of your business. Making money and saving time are two broad-based objectives for [more…]

Organizing E-Mail Marketing Content to Match Your Objectives

While you develop e-mail marketing content, consider how your audience will perceive your intentions. E-mail messages make more sense to your prospects and customers when the content you create and deliver [more…]

How to Collect Contacts for Your E-Mail Marketing List

The quality of your e-mail marketing list depends greatly on where and how you collect the information. The best way to ensure that you collect quality information is to obtain information and permission [more…]

Collecting Information on Your E-Mail Marketing Contacts

When it comes to your e-mail marketing contacts, the only information you absolutely must collect are an e-mail address and permission to send your e-mails. However, even as you acquire basic information [more…]

Using Incentives to Turn E-Mail Marketing Contacts into Subscribers

Your e-mail marketing contact list is an asset — hopefully containing e-mail addresses belonging to loyal customers who spend money as well as referral sources who love to tell others about you. Offering [more…]

Permission Levels for E-Mail Marketing Contacts

Collecting e-mail addresses and contact information without asking for permission to send marketing e-mail can cause prospective subscribers to hesitate — or worse, view you as a spammer who abuses their [more…]

Using a List Broker to Build Your E-Mail Marketing Contacts List

A list broker is a marketing company that collects and sells contact information for e-mail marketing purposes. If you decide to build a list with the help of a list broker, be aware of the significant [more…]

Making Sure Your Offers Are Valuable to Your E-Mail Marketing Customers

When people subscribe to your e-mail marketing list, they share their information with the expectation of receiving something valuable. Consumers aren’t likely to value multiple e-mails with irrelevant [more…]

Combining Multiple Calls to Action in Your Marketing E-Mail

Your e-mail marketing list probably consists of prospects and customers at different stages of the buying cycle with slightly different interests, so a portion of your audience will never be ready to immediately [more…]

Giving Your E-Mail Marketing Content Inherent Value

Over long periods of time, marketing e-mails that contain a variety of valuable information are generally more effective than a string of similar e-mails that contain only offers. Even when your offers [more…]

Choosing the Right Format for Your E-Mail Marketing Message

As you compose your marketing e-mails, remember that the format of your e-mail visually communicates the main idea of its content before your audience even begins to read it. Consumers expect the format [more…]

Basic Layout Elements for E-Mail Marketing Messages

The layout of your marketing e-mail directs your audience’s eyes to specific content. Use visual anchors to draw readers’ attention to your content. The variety of visual anchors you can use is limited [more…]

Positioning Visual Anchors in Your E-Mail Marketing Messages

To visualize where to place your content in your e-mail marketing message, mentally divide your e-mail template into quadrants. You can then position your visual anchors and related content according to [more…]

Using Columns in Your E-Mail Marketing Messages

Using columns to organize your e-mail marketing messages creates a recognizable pattern that helps your audience prioritize and locate different groups of content as they scan through your e-mail. Choosing [more…]

Deciding How Many Columns to Use for Your E-Mail Marketing Message

Columns provide an easy-access layout for your e-mail marketing customers and prospects. The familiar column layout helps your audience zero in on your message and find the important points. [more…]

Making the Most of the Preview Pane in Your E-Mail Marketing Messages

Your prospects and customers may catch their first glimpse of your marketing e-mail in the preview pane of their e-mail program. Use this valuable e-mail real estate to entice your audience into opening [more…]

Working around Image Blocking in Your E-Mail Marketing Messages

Often, your prospects and customers can’t see the images in your marketing e-mails images immediately because most e-mail programs automatically block images in the preview pane to protect their users [more…]

How to Match Your Marketing E-Mails to Your Brand

Branding your marketing e-mails helps your audience to immediately recognize and differentiate your e-mails from the unfamiliar e-mails they receive. Keeping your e-mail branding consistent over time allows [more…]

How to Make Your E-Mail Marketing Messages Accessible

Your customers and prospects may include people with disabilities and physical challenges, so make your e-mail marketing messages accessible. You can either design your e-mails with various physical challenges [more…]

How to Check whether You’re on an E-Mail Blacklist

If you’re marketing your products or services via e-mail, you need to know when your IP is being blacklisted. If your message isn’t being delivered customers can’t flock to buy your products, and your [more…]

Choosing a Type of Call to Action for Your E-Mail Marketing Campaign

Encouraging customers and prospects on your e-mail marketing list to take action dictates that you have a meaningful call to action. Design your message around what you want your audience to do with your [more…]

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