Advertisement
Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

Web Design & Development - Marketing & Advertising

View:  
Sorted by:  

How to Collect Your E-Mail Marketing Addresses Legally

The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]

Timing Your E-Mail Marketing Messages

Timing is everything in your e-mail marketing strategy. Send messages too frequently and your customers may perceive them as spam; send messages too infrequently and you drop out of your customers’ consciousness [more…]

Determining How Many Marketing E-Mails to Send

Deciding how many e-mail marketing messages to send requires a fine balance: Send too many e-mail messages, and you overwhelm your audience with sheer numbers; Send too few, and you can overwhelm your [more…]

Choosing the Right Length for Your E-Mail Marketing Messages

Generally shorter e-mail marketing messages are more effective than long ones. A customer who wants to get lengthy e-mail messages is the exception rather than the rule. As a general rule, the longer the [more…]

Setting Objectives for Your E-Mail Marketing Strategy

No doubt, the number-one objective of your e-mail marketing strategy is to make money — probably the number-one objective of your business. Making money and saving time are two broad-based objectives for [more…]

Organizing E-Mail Marketing Content to Match Your Objectives

While you develop e-mail marketing content, consider how your audience will perceive your intentions. E-mail messages make more sense to your prospects and customers when the content you create and deliver [more…]

How to Collect Contacts for Your E-Mail Marketing List

The quality of your e-mail marketing list depends greatly on where and how you collect the information. The best way to ensure that you collect quality information is to obtain information and permission [more…]

Collecting Information on Your E-Mail Marketing Contacts

When it comes to your e-mail marketing contacts, the only information you absolutely must collect are an e-mail address and permission to send your e-mails. However, even as you acquire basic information [more…]

Using Incentives to Turn E-Mail Marketing Contacts into Subscribers

Your e-mail marketing contact list is an asset — hopefully containing e-mail addresses belonging to loyal customers who spend money as well as referral sources who love to tell others about you. Offering [more…]

Permission Levels for E-Mail Marketing Contacts

Collecting e-mail addresses and contact information without asking for permission to send marketing e-mail can cause prospective subscribers to hesitate — or worse, view you as a spammer who abuses their [more…]

Using a List Broker to Build Your E-Mail Marketing Contacts List

A list broker is a marketing company that collects and sells contact information for e-mail marketing purposes. If you decide to build a list with the help of a list broker, be aware of the significant [more…]

Making Sure Your Offers Are Valuable to Your E-Mail Marketing Customers

When people subscribe to your e-mail marketing list, they share their information with the expectation of receiving something valuable. Consumers aren’t likely to value multiple e-mails with irrelevant [more…]

Combining Multiple Calls to Action in Your Marketing E-Mail

Your e-mail marketing list probably consists of prospects and customers at different stages of the buying cycle with slightly different interests, so a portion of your audience will never be ready to immediately [more…]

Giving Your E-Mail Marketing Content Inherent Value

Over long periods of time, marketing e-mails that contain a variety of valuable information are generally more effective than a string of similar e-mails that contain only offers. Even when your offers [more…]

Choosing the Right Format for Your E-Mail Marketing Message

As you compose your marketing e-mails, remember that the format of your e-mail visually communicates the main idea of its content before your audience even begins to read it. Consumers expect the format [more…]

Basic Layout Elements for E-Mail Marketing Messages

The layout of your marketing e-mail directs your audience’s eyes to specific content. Use visual anchors to draw readers’ attention to your content. The variety of visual anchors you can use is limited [more…]

Positioning Visual Anchors in Your E-Mail Marketing Messages

To visualize where to place your content in your e-mail marketing message, mentally divide your e-mail template into quadrants. You can then position your visual anchors and related content according to [more…]

Using Columns in Your E-Mail Marketing Messages

Using columns to organize your e-mail marketing messages creates a recognizable pattern that helps your audience prioritize and locate different groups of content as they scan through your e-mail. Choosing [more…]

Deciding How Many Columns to Use for Your E-Mail Marketing Message

Columns provide an easy-access layout for your e-mail marketing customers and prospects. The familiar column layout helps your audience zero in on your message and find the important points. [more…]

Making the Most of the Preview Pane in Your E-Mail Marketing Messages

Your prospects and customers may catch their first glimpse of your marketing e-mail in the preview pane of their e-mail program. Use this valuable e-mail real estate to entice your audience into opening [more…]

Working around Image Blocking in Your E-Mail Marketing Messages

Often, your prospects and customers can’t see the images in your marketing e-mails images immediately because most e-mail programs automatically block images in the preview pane to protect their users [more…]

How to Match Your Marketing E-Mails to Your Brand

Branding your marketing e-mails helps your audience to immediately recognize and differentiate your e-mails from the unfamiliar e-mails they receive. Keeping your e-mail branding consistent over time allows [more…]

How to Make Your E-Mail Marketing Messages Accessible

Your customers and prospects may include people with disabilities and physical challenges, so make your e-mail marketing messages accessible. You can either design your e-mails with various physical challenges [more…]

How to Check whether You’re on an E-Mail Blacklist

If you’re marketing your products or services via e-mail, you need to know when your IP is being blacklisted. If your message isn’t being delivered customers can’t flock to buy your products, and your [more…]

Choosing a Type of Call to Action for Your E-Mail Marketing Campaign

Encouraging customers and prospects on your e-mail marketing list to take action dictates that you have a meaningful call to action. Design your message around what you want your audience to do with your [more…]

Listings:1-2526-5051-7576-100more...
Advertisement
Win an iPad Mini! Enter to win now.

Inside Dummies.com

Dummies.com Sweepstakes

Win an iPad Mini. Enter to win now!