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Web Design & Development - Marketing & Advertising

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Constructing a Press Kit

A press kit is a collection of written materials designed to introduce an expert or a company to the media. Often these materials are contained in an attractive folder and accompanied by a cover letter [more…]

Timing Google's Crawl

Google crawls the Web at varying depths and on more than one schedule. The so-called deep crawl occurs roughly once a month. This extensive reconnaissance of Web content requires more than a week to complete [more…]

Using a Blog to Promote Your Web Store

In essence, having a blog is like having a conversation with your customers if they came through your door in a retail setting. Many store owners use their blogs to discuss new inventory purchases, upcoming [more…]

Understanding Pay Per Click (PPC) Advertising

With PPC, you're not paying for a promise, and you're not paying to load an ad onto a page. You're paying for an actual result, a click. With PPC, you don't pay if nobody sees your ad, and you don't even [more…]

Calculating Click-Through Rates for E-Mail Campaigns

One of the more practical and valuable features of using e-mail to market your business is using e-mail tracking reports to find out what your audience is doing with your e-mails after you send them. [more…]

Collecting E-Mail Addresses Legally

Spam is bothersome enough that lawmakers enacted the CAN-SPAM Act of 2003 to help prosecute spammers. The acronym comes from its official title, the Controlling the Assault of Non-Solicited Pornography [more…]

Conducting an E-Mail Campaign via Newsletter

Newsletters are e-mails containing information that interests a particular group such as the members of an organization or the customers of a certain store. [more…]

Using E-Newsletters to Maintain Contact

E-newsletters (or electronic newsletters) have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and [more…]

Figuring Out How Content Ad Placement Works

PPC as a business began with search-engine placement; ads are placed on search-results pages after someone searches, based on the keywords the person entered into the search engine. [more…]

Supporting Your PPC Campaign with Keyword Analysis

The foundation of all search-engine work is a keyword analysis. Doing a keyword analysis is really not that complicated and can mean the difference between success and failure to your PPC campaign. [more…]

Establish a Social Influence Marketing Game Plan

Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips [more…]

How to Bring Social Influence Marketing to Life

Social influence marketing (SIM) campaigns achieve success in the long term. Here are some tips that will help your SIM campaign flourish during its lifespan: [more…]

How to Measure Social Influence Marketing

Find out if your social influence marketing (SIM) campaign is a success. Part of social influence marketing calls for establishing related metrics and measuring your results to determine the effectiveness [more…]

Glossary of Local Online Advertising Terms

To be successful at local online advertising, you have to understand how it works, and for that, you need to understand online advertising jargon. The following list defines some of the more commonly used [more…]

Great Local Online Advertising Resources

Seeking guidance about how to advertise on the Internet in your area? The following list provides some free resources to help you get additional information on a variety of local online advertising topics [more…]

Local Online Advertising For Dummies Cheat Sheet

As more consumers look online for local products and services (particularly using search engines like Google, Yahoo!, and Bing), local businesses are realizing that advertising online is a necessity. Of [more…]

Questions to Ask Before Joining a Network Marketing Company

Asking the right questions can help you decide whether you want to become part of a network marketing company. Ask the following questions (before you invest your money) to get some information you need [more…]

Pay Per Click Search Engine Marketing For Dummies Cheat Sheet

Pay per click search engine marketing puts your Web site within reach of anyone who uses the search engines you register with. An offshoot of pay per click search engine marketing is content-placement [more…]

Mobile Marketing For Dummies Cheat Sheet

Mobile marketing brings with it special challenges and opportunities. You can use the features of a mobile device, including voice, video, camera, and text-messaging capabilities, to develop innovative [more…]

Digital Marketing For Dummies Cheat Sheet (UK Edition)

Millions of Internet users are just a click away, and great digital marketing is essential if you want to reach them. Read on to discover the best ways to use the web for marketing, and a jargon-busting [more…]

Get to Know Common Twitter Terms

Like any new technology, Twitter has its own vocabulary. If you're just getting started with Twitter, here are some of the terms and lingo you and other twitterers might tweet around: [more…]

Tools for Tracking Your Brand on Twitter

Before you jump into actively marketing on Twitter, find conversations about your brand. These effective and easy-to-use tools can help you fidn out what people are tweeting about your brand: [more…]

Tools for Measuring Twitter Marketing Effectiveness

Measure how effectively you're using Twitter by tracking different aspects of clicks, retweets, Twitter ranking, and follower growth rate. Here are some tools that you can use: [more…]

Search Twitter for Users in Your Location

By meeting people offline from Twitter, you can create some unique relationships that could potentially lead to new business. With the tools in the following list, you can search for users who live within [more…]

Twitter Marketing For Dummies Cheat Sheet

The idea of communicating on the Internet is continually evolving, and with Twitter, you have the opportunity to reach millions of people in a matter of seconds. From a business marketing perspective, [more…]

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