Advertising on the Internet

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Local Online Advertising For Dummies Cheat Sheet

As more consumers look online for local products and services (particularly using search engines like Google, Yahoo!, and Bing), local businesses are realizing that advertising online is a necessity. Of [more…]

Decorating Your Business Website

When people think about business websites, more often than not they think about surface decoration. Decoration encompasses colors, buttons, backgrounds, textures, rules, fonts, graphics, illustrations, [more…]

Taking Your Business Marketing to the Web

You want to be your business marketing to be successful online? Then approach the web the same way you approach your offline business — with an awareness of business fundamentals, a combination of marketing [more…]

Rearranging Your Business Web Marketing Mix

You may need to redistribute your business marketing budget to free up funds for marketing online. Here’s a method to elevate your marketing analysis from guesswork to grand plan. First, make a four-column [more…]

Catching the Website Visitor’s Attention

A successful business marketing website must act quickly to keep a visitor's attention. You have only four seconds (that’s right — four seconds) to make a first impression on the web. That isn’t enough [more…]

Business Website Stickiness

Stickiness is the technical term for keeping people on a website. If your business website average viewers visit fewer than two pages or stay fewer than 30 seconds, most of them see only your home page [more…]

Gearing Your Business Website to Visitor Interests

In terms of marketing your business, your website has to make clear what you can do for the visitor, not why you got into business in the first place or your favorite products, places to visit, or movies [more…]

Why Building Your Own Business Website Isn't Practical

To design your business website you will need to be educated in HTML, PHP, JavaScript, database programming, Dreamweaver, social media, marketing communications, copywriting, photography, and graphic design [more…]

Business Website Development Using a Professionally Designed Templates

Templates are not as flexible as a custom business marketing website, but they can save you significant money while maintaining graphic integrity. You can launch a template site very quickly and be confident [more…]

Setting Goals for Your Online Business Presence

The goals you set for your business website plus the definition of your target market should drive both your web design and marketing campaigns. Business websites generally have a primary goal, although [more…]

Specifying Business Online Marketing Objectives

What can convince you that your site is successful? After you establish online marketing goals, you need to specify the criteria that satisfy them. That means establishing measurable objectives. Your budget [more…]

Defining Your Target Business Web Audience

For each of your business goals decide who your target audience is. Phrases such as “everyone who eats chocolate” or “all airplane passengers” are way too broad. Unless you are Toyota or General Mills, [more…]

Writing Your Online Marketing Plan

Your business might have a formal marketing plan, or perhaps you have been in business so long that your marketing basics are second nature. For the sake of completeness and easy communication with others [more…]

The Four Ps of Marketing and the Web

Marketers name product, price, placement (distribution), and promotion as the traditional elements of marketing. These terms apply to the web as well. If you plan to update an existing site, it’s particularly [more…]

Finding the Right Domain Name for Your Business

Selecting or changing a business domain name (sometimes called a URL for uniform resource locator) is a critical marketing decision. The problem is more than just a simple search for availability at Network [more…]

The Structure of Your Business Website

The most important criterion for a successful business website is whether it accomplishes its goals. Your site doesn’t have to be beautiful or cutting edge as long as it ultimately has a positive effect [more…]

Creating a Business Website Concept

Concept is the design metaphor that holds your business website together. For example, look at how AcomaSkyCity, an historical Indian pueblo and museum, uses the shape of a pot on its entry page to set [more…]

Writing Effective Marketing Copy for Your Business Website

People don’t read online; they will scan your business website to save time. You need to adapt your writing style for the web due to limitations of time and screen space. That makes sense because it takes [more…]

Effective Use of Photographs in Your Business Website

Photography is a powerful method of reaching your business website audience with immediacy and impact. While it’s absolutely critical to show pictures — including close-ups — of any products that you sell [more…]

Easy Navigation in Your Business Website

You have marketing goals and objectives for your business website, but if visitors can’t find the information they want or can’t execute an action, you don’t have a chance of meeting those objectives. [more…]

Mastering Business Website Usability

Navigation is just one of several usability factors that might dramatically affect the success of your business website. A site that is obvious and easy to use gives viewers a positive impression of your [more…]

Considering Human Factors on Your Business Website

Every business website places a significant cognitive load on users, who basically learn to use a new piece of application software for each site they visit. The more your site conforms to web conventions [more…]

Business Website Content Updating Choices

To make content changes to your business website cost-effectively, you need a method of making changes that don’t require knowing HTML or paying your web designer every time you need to make a small change [more…]

Providing Customer Support in Your Online Store

Keeping your business's customers satisfied throughout the sales cycle might start online, but it finishes offline when customers are happy with the products they receive. [more…]

Improving Business Website Marketing Efficacy

Marketing efficacy refers to onsite techniques that encourage users to do what you want them to do. One technique deserves special attention here: the [more…]

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