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Marketing & Advertising

Constructing a Press Kit

A press kit is a collection of written materials designed to introduce an expert or a company to the media. Often these materials are contained in an attractive folder and accompanied by a cover letter [more…]

Google+ Marketing

Timing Google's Crawl

Google crawls the Web at varying depths and on more than one schedule. The so-called deep crawl occurs roughly once a month. This extensive reconnaissance of Web content requires more than a week to complete [more…]

Social Media Marketing

Using a Blog to Promote Your Web Store

In essence, having a blog is like having a conversation with your customers if they came through your door in a retail setting. Many store owners use their blogs to discuss new inventory purchases, upcoming [more…]

Marketing & Advertising

Understanding Pay Per Click (PPC) Advertising

With PPC, you're not paying for a promise, and you're not paying to load an ad onto a page. You're paying for an actual result, a click. With PPC, you don't pay if nobody sees your ad, and you don't even [more…]

Marketing & Advertising

Calculating Click-Through Rates for E-Mail Campaigns

One of the more practical and valuable features of using e-mail to market your business is using e-mail tracking reports to find out what your audience is doing with your e-mails after you send them. [more…]

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