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Researching Other Brands on Twitter

Finding out more about how other brands are using Twitter can help you formulate your own Twitter marketing plan. Many brands are achieving success on the social networks because they’re interesting and [more…]


Establishing Responsibility for Analytics with Social Media Marketing

Chances are good that your business isn’t large enough to field an entire team whose sole responsibility is statistical analysis. Even if you aren’t running an employment agency for statisticians, you [more…]


Analytical Options for Social Media

Depending on what you’re trying to measure, you may need data from some of the analytical tools available internally from a particular social media channel or statistics from social bookmarking sites such [more…]


Integrating Google’s Social Media Analytics

Google’s Social Media Analytics makes it much easier to integrate statistical results from social media services into your reports and to assess the business value of social media. To be sure, you can [more…]


Visualize Video Success with Analytics

After you post a video to a third‐party site (such as YouTube or Vimeo), you can look there for some stats about views, click‐throughs, and more. After logging into YouTube, go to [more…]

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