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How to Change Your Twitter Background

You can change the background of your Twitter profile page from the default blue to another color. You can even upload an image of your choice (or do both!). You can tile an image [more…]

Landing Pages on Your Facebook and Twitter Online Communities

A landing page is a page where members have to achieve a specific goal that you have for your online community, such as a subscription or a purchase. [more…]

How to Monitor Social Networks for Online Community Feedback

As an online community manager, you’ll spend a lot of time on the social networks to see who’s talking about your brand. It’s important to have an arsenal of tools and networks ready so you can monitor [more…]

How to Use Twitter to Attract Online Community Members

You can easily find people to follow your brand, especially if they like you as an online community manager. Twitter is a wonderful tool for driving traffic to your various communities. [more…]

How to Search Social Networks for Mentions of Your Online Community

The social networks are important tools for determining who is talking about your online community and your brand online. People often make off-hand comments on social networks, publishing their opinions [more…]

How to Foster Online Community Relationships Offline

You’re indebted to the members of your online community. They talk to you about your brand, share feedback, and do some word-of-mouth marketing for you. Why not reward them for their evangelism with some [more…]

How to Plan Online Community Meetups and Tweetups

Online communities are important to the people who visit them every day. It’s only normal that they want to meet other members in person. You may want to consider hosting some meetups to bring everyone [more…]

How to Customize Your Twitter Profile

Your public page on Twitter, also known as your profile, is other Twitter users' first impression of you, and it can make a big difference in whether they decide to follow you. Customizing your Twitter [more…]

Part of the Series: Twitter Basics: 4 Things You Need To Know before You Tweet

Translate Twitter Slang and Jargon

Discussions on and about Twitter are rife with all sorts of abbreviations and jargon that can confuse new Twitter users. What are people talking (and tweeting) about? The following glossary defines some [more…]

Part of the Series: Twitter Basics: 4 Things You Need To Know before You Tweet

Twitter Etiquette for Beginners

Many new Twitter users want to know what the rules are, or whether Twitter has standard protocol and etiquette. Beyond Twitter's standard Terms of Service, Twitter etiquette is simple: Be genuine and non-deceptive [more…]

Part of the Series: Twitter Basics: 4 Things You Need To Know before You Tweet

How to Choose a Good Twitter Username

On Twitter, your username, or handle, is your identity. If you can, sign up for Twitter by using your name or a variation of it as your username (assuming somebody else isn't already using it). For example [more…]

Part of the Series: Twitter Basics: 4 Things You Need To Know before You Tweet

How to Include Tweetups in Your Marketing Approach

Tweetups are Twitter community get-togethers. You see them at many blogging, business, and social media conferences, though they’re also held often in cities as well. They don’t take much effort to plan [more…]

How to Create a Custom Twitter Background Image

Generic Twitter pages are boring, but social marketing professionals can create a custom background, offering a better opportunity for potential followers, customers, and members of your community to find [more…]

How to Add a Custom Avatar to Your Twitter Social Marketing Page

Your Twitter avatar is the small image next to your @name that folks see every time you tweet. If yours is a personal brand, you may want to use an image showing your likeness. If you’re managing a professional [more…]

How to Add Twitter Share Buttons to Your Blog

Twitter share buttons are used by social media marketers to gain followers. For example, you can place these buttons (also known as icons) in your blog’s sidebar to encourage readers to follow you on Twitter [more…]

How to Install a TweetMeme Button on Your WordPress Blog

If you install the TweetMeme plug-in on your WordPress blog, a button will appear at each individual blog post so readers can share the links to that post with their Twitter followers. When readers click [more…]

How to Link Twitter to Your Company Facebook Page

If your company has fans on Facebook who aren’t Twitter users, you can post your tweets on your Facebook Wall for your fans to see. After you do this, every public tweet you send on Twitter shows up on [more…]

How to Host Your Company’s Twitter Chat

Twitter Chats can be a useful tool to social media marketers. Most Twitter chats follow the same format. The host asks questions, the guest and community respond, and conversation ensues. However, put [more…]

How to Find Guests for Your Twitter Chat Marketing Event

Twitter chats can take on a couple of different formats, but regardless of format, you need to find guests in order to market your brand. You can host a town-hall type format where it’s just you and your [more…]

Twitter and Your Food Truck Business

Many food trucks are very active on social media platforms, especially Twitter, where you can witness an incredible amount of dialogue between food trucks and their customers. [more…]

How to Find Local Job Recruiters on Twitter

Twitter is a great tool for finding job openings in your local area. You'll find job recruiters and hiring managers tweeting about jobs they're trying to fill. Here's how you can find them on Twitter: [more…]

How to Use Twitter for Social Media Engagement

With more than 140 million users, Twitter is a smaller social media provider than Facebook but has fundamentally changed how people communicate with one another. Twitter has impacted not only how individuals [more…]

How to Start a Twitter for Your Blog

The easiest way to learn to use Twitter is to do it. Here’s what you need to do to sign up and get started. You have the hard job of figuring out what to tweet about! [more…]

How to Add Social Network Contacts to an iPhone

Both Twitter and Facebook have been integrated for the iPhone since iOS 6 and Flickr and Vimeo have been added in iOS 7. Instead of opening the profile of each member of your high school class to copy [more…]

How to Optimize Twitter Profile Photos for Visual Social Marketing

Your profile photo is the small, square image that's displayed beside the name of the Twitter account you created for your visual social marketing efforts. Your profile photo is arguably the most important [more…]

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