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How to Navigate Pinterest for Social Marketing
You have to know your way around Pinterest so you can pin like a pro and find social marketing opportunities. Whenever you log in, you see the most recent pins added to the boards you follow. [more…]
How to Create Your Company’s Pinterest Profile
As with any social network, a first impression is important, especially if you’re using the social network as a marketing tool. Don’t create your profile page without some sincere thought toward the impression [more…]
How to Set Your E-mail Notification Preferences on Pinterest
By default, you’ll receive notifications for every pin, repin, comment, and follow, and if your company account is very active, that can add up to a lot of notifications. You can edit these to your preference [more…]
How to Upload Your Company’s Profile Photo to Pinterest
As a social media marketer, it’s important to put a face to your Pinterest name by uploading a profile picture. This image will be seen by potential customers, so think about the image you want to portray [more…]
How to Plan Your Pinterest Boards for Your Social Marketing Campaign
Boards are the way Pinterest organizes its users’ content and this requires some planning by social media marketers. Pinterest organizes in a manner that resembles a series of bulletin boards hanging on [more…]
How to Create a Pinterest Board
As a social marketer, it is important to create boards that encourage customers to follow your brand and find out more. Try to focus on things that are specific to what makes your brand unique, rather [more…]
How to Pin on Pinterest to Market Your Brand
Pinning can be addictive. This is a great opportunity to market your brand. Many pinners admit to spending hours pinning and finding items to like and repin. From a brand perspective, it may not look or [more…]
How to Pin a Marketing Video on Pinterest
Pinterest isn’t just for static images. You can also upload videos to promote your brand. Videos have their own category on the main Pinterest page so the people who are interested in finding in-depth [more…]
How to Create Pins on Pinterest that Build Brand Interest
When you first add Pinterest to your social marketing campaing, it may be frustrating to wait for people to comment on your pins. Try creating conversational pins to get people interested in your brand [more…]
How to Create an Audience on Pinterest
What good is it to create Pinterest boards and share pins when you have no friends to see it? To make friends, you have to follow others. Following on Pinterest is similar to “friending” on Facebook. It [more…]
How to Share Pins on Pinterest to Create a Following for Your Brand
Sometimes it may be most beneficial to your social marketing campaign to share other people’s pins. What to share isn’t a decision to take lightly. If you repin only the most popular pins, pins that everyone [more…]
Marketing on Pinterest: How to Collaborate on Group Boards
As a social marketer, a great way to connect with your community is to collaborate on boards. Pinterest lets pinners participate in group boards, where like-minded people add pins around a common theme [more…]
How Pinterest Can Drive Sales of Your Brand
Pinterest offers a unique opportunity for brands to sell their products because not too many social networks allow you to display your products and pricing. Whether your brand is a product or a service [more…]
How to Creatively Sell Your Products on Pinterest
Here’s the thing about selling on any social network: People get very touchy if they feel they’re being pitched to, so you have to get creative. The majority of folks online are doing their social networking [more…]
How to Add a Price to Your Pin on Pinterest
One thing that sets Pinterest apart from other social networks is the ability to add prices to your marketing pins. If you put a price in the pin’s description, that same price appears in the upper-left [more…]
How to Create Gift Guides on Pinterest to Market Your Products
As you can imagine, creating a Gift guide on Pinterest is a wonderful opportunity to reach a whole new consumer base. Although there’s not much you can do to change the way the Pinterest Gifts section [more…]
How to Use Pinterest to Drive Traffic to Your Company Website
Pinterest, unlike some of the other emerging social networks, is something anyone marketing a brand needs to take seriously. Did you know that Pinterest drives more traffic to individual blogs and websites [more…]
How to Choose the Right Images to Market on Pinterest
At first glance, Pinterest might seem like a random bunch of images. As a social media marketer, it is important to know which images are the most beneficial to your business. On a typical Pinterest feed [more…]
Specialized Social Platforms for Your Social CRM
Consider adding specialized social platforms for your Social CRM. There are major platforms that most companies who use social media choose first, but other specialized sites might be just right for your [more…]
