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Using a Blog to Promote Your Web Store

In essence, having a blog is like having a conversation with your customers if they came through your door in a retail setting. Many store owners use their blogs to discuss new inventory purchases, upcoming [more…]

Install the Mobile Bookmarklet with the Pinterest iPhone App

The Pinterest bookmarklet — which is similar to the Pin It button you use on your home computer — allows you to pin something on Pinterest from your iPhone’s Safari browser. Using this bookmarklet is currently [more…]

What Is Pinterest?

Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals [more…]

How to Invite a Friend to Join Pinterest

When your friends see how much fun you’re having with Pinterest, they might want in on the action. You can formally invite a friend to join Pinterest by logging into your Pinterest account and using any [more…]

Following People and Creating Your First Pinterest Pinboards

After you've registered for Pinterest, your first steps are to follow some other Pinterest users and set up your first Pinterest pinboards. It's a fairly simple process, and when you’re finished, you’ll [more…]

How to Update Your Pinterest Profile Picture and Bio

When you signed up, Pinterest automatically copied the profile image you were using at the social network that you used during registration. If you’d like, you can change that image at any time. [more…]

How to Create a New Board in Pinterest

A person's Pinterest boards can be as varied and eclectic as the individual who populates them. The more you use Pinterest, the more types of things you'll find to pin, and that often means creating new [more…]

Create a Collaborative Pinboard on Pinterest

You can create a new board on Pinterest, you decide whether only you can pin to it or others can contribute as well. In most situations (especially if you’re new to Pinterest) a solo board makes the most [more…]

How to Leave a Collaborative Board on Pinterest

You may find that people on Pinterest add you as a contributor to a collaborative board that you don’t want to participate in. Some might be too marketing-oriented, or it might be a topic that doesn’t [more…]

How to Install the Pinterest App on Your iPhone

The Pinterest app for the iPhone makes it easy to view your friends’ pins and to repin items when you’re out and about (and even when you’re relaxing at home). You can also view the latest Pinterest activity [more…]

The Following Tab in the Pinterest iPhone App

In Pinterest's iPhone app, the icon on the far left of the menu on the bottom of the screen is the Following tab. This is the default tab that you see when you launch the app. The Following tab shows you [more…]

The Profile Tab of the Pinterest iPhone App

From the Pinterest iPhone app, you can view your number of followers and the number of people you follow, and you can browse your boards, latest pins, and likes. You can also find instructions for pinning [more…]

How to Add a Price Tag in Pinterest

Including a price tag with something you pin on Pinterest is beautifully simple. When you're writing a description of a pin, include a dollar sign followed by the price, such as [more…]

How to Tag Pinterest Members

In a pin description, you can tag another Pinterest member to draw their attention to the pin. Tagging them also makes their profile name in the pin description link to that person’s Pinterest profile. [more…]

Elements of Pin-Worthy Content

The most effective way to use Pinterest for marketing is to create content that is pin-worthy and encourages others to buzz about your business (even if you don't toot your own horn). Here are some key [more…]

Pinterest Marketing Etiquette

All of the time and effort in the world spent marketing on Pinterest is useless if you annoy everyone there (or, worse yet, get reported as spam!). On Pinterest, the emphasis is on sharing great images [more…]

Finding Time to Maintain a Pinterest Presence

Pinterest can be addictive after you get the hang of it. That can be great if you have all the time in the world. Otherwise, you can still be active and engaged on Pinterest without letting it get in the [more…]

Finding Buzz about Your Company on Pinterest

People might already be raving about your company on Pinterest right now. Really! Whether you still haven’t even joined Pinterest or you are an old hand at it, you should find [more…]

Pinterest Marketing For Dummies Cheat Sheet

Pinterest is a powerful platform for marketing if you use the site properly and follow standard etiquette. After you get the hang of interacting and networking on the site, you can use Pinterest to self-promote [more…]

How to Get Started with Your Company’s Brand on Pinterest

Before you get started using Pinterest as a social marketer, you need to determine where your company’s brand will fit in. Take some time to see what a few brands are doing on Pinterest. Whole Foods is [more…]

How to Market Your Brand by Joining Pinterest

You can create a Pinterest account and market your brand much easier these days than you could when Pinterest first arrived on the scene. You no longer need to request an invitation from Pinterest or ask [more…]

How to Navigate Pinterest for Social Marketing

You have to know your way around Pinterest so you can pin like a pro and find social marketing opportunities. Whenever you log in, you see the most recent pins added to the boards you follow. [more…]

How to Create Your Company’s Pinterest Profile

As with any social network, a first impression is important, especially if you’re using the social network as a marketing tool. Don’t create your profile page without some sincere thought toward the impression [more…]

How to Set Your E-mail Notification Preferences on Pinterest

By default, you’ll receive notifications for every pin, repin, comment, and follow, and if your company account is very active, that can add up to a lot of notifications. You can edit these to your preference [more…]

How to Upload Your Company’s Profile Photo to Pinterest

As a social media marketer, it’s important to put a face to your Pinterest name by uploading a profile picture. This image will be seen by potential customers, so think about the image you want to portray [more…]