Online Community Management

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Essential Online Community Manager Tasks: Write, Edit, and Market

People in online community management talk a lot about the many hats worn by today’s community managers. The hat-wearing thing is a common metaphor because community managers aren’t sitting at a desk handling [more…]

Essential Manager Tasks: Online Community Customer Service and Liaison Roles

Even with the ever-changing roles, most online community managers can expect to fulfill some core tasks. These tasks include serving as a customer service representative and liaison between the brand and [more…]

People Skills for Online Community Managers

Because online community management is a public job and because you have to deal with people on a daily basis, being a community manager requires skills far beyond that of a general education. Some of [more…]

Successful Online Community Managers Have a Way with Words

Words are powerful tools. They sell, command, direct, and suggest. How you use words as an online community manager has a bearing on how well you and your community members get along, as well as how well [more…]

Professional Network Skills for Online Community Managers

As an online community manager, you’re required to spend time networking offline at professional events and online via social-media tools. Networking with confidence is a skill that many professional people [more…]

Technical Abilities and Communication Skills for Online Community Managers

People who aren’t familiar with all the roles of an online community manager are surprised to find out that community managers do much more than hang out on Twitter all day. [more…]

Online Community Managers Are Multitaskers

Not only do you have to wear a lot of hats as an online community manager, but sometimes you also feel that you’re wearing them all at the same time. On any given day, you can expect to have at least half [more…]

Top Notch Online Community Managers Are Flexible and Driven

Aspiring online community managers who see only the public side of the job are often surprised at all the different roles of a community manager. Make no mistake; this job requires skill in many different [more…]

The Role of Social Media in Social CRM

Customers, and social media, more now than ever, influence Social CRM and the way that companies conduct business. Customers don’t run your business but they do determine how you engage them. Listening [more…]

How to Get Your Social CRM Podcast Heard

After you’ve created a Social CRM podcast, the next step is to spread the word to potential listeners. If you’re creating podcasts for an internal audience, your distribution is clear. If you want to attract [more…]

How to Use Community-Based Support for Your Social CRM

If you’ve been in business for a while, you probably have some passionate customers. Use this community of followers for your Social CRM. Are these customers willing to help others using your products? [more…]

How to Avoid Wasting Time with Social Media Engagement

Social media engagement takes time, there's no doubt about it. There's a difference between making time and wasting time. To prevent the latter, add these components to your social media engagement strategy [more…]

How to Overcome Barriers to Entry in Social Media Engagement

Many people say that social media engagement is just too difficult or too overwhelming to bother trying it out. We're convinced that their hesitation stems from the common tendency to fear the unknown [more…]

How to Survive Information Overload in Social Media Engagement

Social media engagement requires a lot of reading, analyzing, and reporting. On its own, the act of engaging exposes you to a tremendous amount of information that can be overwhelming to digest. Here are [more…]

How to Deal with Backlash in Social Media Engagement

Social media engagement involves humans. You're human. Your team is human. All the people behind the avatars on all the social networks are human. Human beings are complex, emotional beings who can be [more…]

How to Avoid Inconsistent Messaging in Social Media Engagement

Marketers know that it takes at least five impressions before a sale is closed. With online marketing techniques such as social media engagement, though, this doesn't necessarily mean five views of a banner [more…]

How to Determine What Social Media Interactions are Valuable

Social media engagement requires metrics that are different from online advertising, which measures in costs per click (CPC) or costs per action (CPA), because the mechanics of engagement involve a variety [more…]

How to Quantify Your Social Media Interactions

The metrics you use to quantify your social media engagement vary from service to service. However, this list describes some similar types of activities that take place across all of them: [more…]

How to Set Benchmarks to Evaluate Your Social Media Progress

As with any measurement process, start with current numbers as benchmarks to establish a baseline for analyzing growth in your social media engagement activities. Record not only your numbers in any social [more…]

How to Reassess Your Social Media Engagement

Social media engagement isn't an exact science. As you measure your engagement efforts, consider all the variables of being human and interacting with other humans. The core aspects of social media engagement [more…]

How to Leverage Your Social Media Engagement Success

We've said it before, and we'll say it again: Social media engagement starts with knowing your business goals, your audience, and the workings of the social networks you use. Knowing which social media [more…]

How to Use E-mail for Social Media Engagement

You probably use either e-mail software on your computer, such as Microsoft Outlook, or web-based e-mail applications, such as Yahoo! Mail, Hotmail, or Gmail. For business communications, you might use [more…]

How to Use Online Forums and Groups for Social Media Engagement

When you have people gathering online to discuss common topics, whether on social media or other forums, you have the seeds for building an online community. Where you have an online community, you have [more…]

How to Use Websites and Blogs for Social Media Engagement

You may not think of websites in relation to online community and social media engagement, because websites are often considered static destinations and repositories of information rather than engagement [more…]

How to Use Facebook for Social Media Engagement

A great tool for social media engagement, Facebook claims to have a billion monthly active users (as of October 2012), making it one of the largest social networks in the world. Facebook offers several [more…]

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