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What Do I Need to Use the Outlook Social Connector on LinkedIn?

If you use Microsoft Outlook for your e-mail and you find yourself constantly switching between Outlook and the LinkedIn website to retrieve information, send e-mail to your connections via Outlook and [more…]

How to Install the Outlook Social Connector on LinkedIn

Tired of switching back and forth between Microsoft Outlook and LinkedIn? Lucky for you! LinkedIn has developed a special tool that automatically ties into its website. This Social Connector tool appears [more…]

How to Search for Companies on LinkedIn

When you need to learn more about your current industry or find a potential business partner for a big deal, LinkedIn gives you tools to do some research. LinkedIn's Company pages allow users to explore [more…]

LinkedIn Requirements for a Company Page

Currently, there are more than 3 million Company pages on LinkedIn, and the number grows every day. The millions of LinkedIn users who follow these companies are current and potential customers, interested [more…]

How to Add a Company Page to LinkedIn

After you've met the requirements for creating a Company page on LinkedIn, it's time to get started by adding the Company page to LinkedIn's system. To create your Company page, just follow these steps [more…]

LinkedIn Group Categories

Because there are lots of reasons to create a group, LinkedIn gives you options for categorizing your group to give you the most exposure. LinkedIn has established the following six primary categories [more…]

How to Build Your LinkedIn Network before Moving to a New City

These days, when you have to move to a new city, you can do a lot of planning for it on LinkedIn and the Internet. You can research the neighborhoods, look into the school systems, and shop for homes online [more…]

How to Build a Member List for Your New LinkedIn Group

The easiest way to build your list of LinkedIn members is to use a spreadsheet program like Microsoft Excel and create a Comma-Separated Values (CSV) file, which is simply a text file of members and their [more…]

How to Write E-Mail Invitations to Your LinkedIn Group

LinkedIn allows you to send group invitations from the Groups page because the folks at LinkedIn feel that invitations should come from the group owner — namely, you. Here are a few do's and don'ts to [more…]

How to Approve Members to Your LinkedIn Group

As more and more people find out about your new LinkedIn group, and as members start joining, you may find that some of the people who have clicked the link to join aren't on your pre-approved list. Perhaps [more…]

How to Beef-Up Your LinkedIn Profile to Market Yourself

When it comes to maximizing the benefit you receive from LinkedIn, you are your biggest advocate. Although your network of connections is instrumental in helping you grow, much of your marketing happens [more…]

How to Market Yourself to Your LinkedIn Network

One good way to market yourself is to be alert to how well you're communicating with your LinkedIn connections. Whether it's automatic (like when you update your profile and LinkedIn automatically notifies [more…]

How to Market Your Business through LinkedIn

LinkedIn can play a significant role in the effective marketing of your business. LinkedIn's value as a marketing tool gets a lot of buzz from most companies’ finance departments, especially because they [more…]

How to Promote Your Services through a LinkedIn Recommendation

Now, you may ask, “What if I am my business?” Be sure to take advantage of the fact that LinkedIn can classify you as a service provider if you provide a professional service, such as consulting or freelance [more…]

How to Find Marketing Partners through LinkedIn

When it comes to marketing on LinkedIn, your strategy typically involves more than just you and your business. Part of the success of marketing through LinkedIn is finding the right marketing partners [more…]

How to Use LinkedIn to Mine for Clients

It’s a big world out there and LinkedIn is a helpful piece of that puzzle. In terms of clients, you need to ask yourself who you’re looking for. Is everyone a potential client, or do you have a specific [more…]

How to Use LinkedIn's Advanced People Search to Generate Leads

When you're ready to start looking for leads, jump right in with the LinkedIn Advanced People search, which allows you to search the database consisting of tens of millions of LinkedIn members based on [more…]

How to Use LinkedIn to Find the Decision Maker

Although generating a list of potential leads is a great first step in marketing your product on LinkedIn, being an effective salesperson often comes down to finding that “right person” with whom you can [more…]

How to Research Prospects on LinkedIn to Improve Sales

After you identify your prospects on LinkedIn, spend some time familiarizing yourself with them before you contact them. Gleaning some insight about a potential buyer can go a long way toward getting the [more…]

How to Use LinkedIn to Prepare for a Client Meeting

Say that your initial conversations with your LinkedIn prospects have gone well and you have been granted a meeting with a potential client to make your pitch. Whereas you may have already used LinkedIn [more…]

Using LinkedIn to Deliver a Solution

After you make the sale, it’s time for a LinkedIn visit. Go back to your company with the contract in hand and determine the resources and personnel necessary to deliver on your contract. In some cases [more…]

Reporting a Sale on LinkedIn

Reporting the completion of a sale on LinkedIn is the best part of the business sales process. You made the sale, developed the solution, and delivered it to the customer. At this point, many people think [more…]

How Find Potential Investors with LinkedIn Pulse's VC & Private Equity Channel

So, you have a great idea for a company and you want to be the next big thing in your industry. Although LinkedIn can't guarantee that you'll find the right funding partner, get the money you need, and [more…]

How to Use LinkedIn to Build Your Management Dream Team

When you’re looking for funding of any amount on LinkedIn, one of the top things any investor wants to see is your management team. No matter how great your idea is, it’s the execution of that idea that [more…]

Using LinkedIn to Find a Business Partner

Suppose you have your business plan, management team, market analysis, prototype or working model, and you’ve built up a customer set. You’ve done some [more…]

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