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Job Search Strategy: Develop a Personal Brand for Social Media
Personal branding — the art of communicating what makes you unique — has been around for a long time. Everyone has a personal brand, even you, because everyone is unique. But not everyone is good at expressing [more…]
How to Use Social Media to Put Your Résumé Online
An online résumé can be searched and discovered by recruiters looking for talent, so having several of them increases your odds of being found. (Receiving a random call from a recruiter who found you online [more…]
Job Searching: How to Expand Your Online Presence
As your online presence grows, so do your chances of getting discovered by a recruiter and receiving an unsolicited call during your job search. The more engaged you are online, the better off you’ll be [more…]
Go Proactive with Your Job Search, the Social Media Way
Social media is pretty empowering to you as a job seeker. Think about it. Thanks to Facebook and corporate blogs, you can gather all kinds of research about companies to determine which companies [more…]
Look at Your Current Reality during Your Job Search
Before you can set achievable goals for any job search, including one via social media, you must know where you currently stand. The best way to do this is by stepping back from your situation so you can [more…]
Set Smaller Tasks to Help Reach Bigger Job Search Goals
When you’re conducting any job search, whether it's with the help of social media or not, obviously your ultimate goal is to land a job. But the reality is that you aren’t going to achieve that ultimate [more…]
Define Your Life’s Values to Help with Your Job Search
Values — those fundamental principles that you believe in — are what drive your decision making, at least when it comes to the big stuff, such as choosing a career and searching for the right job. For [more…]
Publish Video Materials for Your Job Search
If you have any video footage of yourself in a professional capacity, such as video clips or films that you’ve created or that show you in action, consider posting it online. Why? Because YouTube, a video-sharing [more…]
Publish Written Materials for Your Job Search
For Google, content is still king. If you have written materials from past jobs or from your time at school, you’re sitting on a gold mine of content that can help you rank. The best thing you can do with [more…]
Take Advantage of Social Media Search Engines during Your Job Search
Search engines specifically search out the different social media sites and tell you (or a prospective employer) who’s saying what about you. Google isn’t perfect when it comes to searching the social [more…]
How to Differentiate a Common Name Online
People with unique names can much more easily rank in Google and build an online reputation, which helps in a job search. However, if you have a common name, like John Smith or Sarah Jones, don’t fret. [more…]
Claim Your Personal Online Records with ZoomInfo
ZoomInfo doesn’t just aggregate information about you into a single personal record. Instead, it allows you to manually claim your profiles. Doing so helps you present the best possible you to hiring managers [more…]
Hiring Managers View Private Online Data with Spokeo
Spokeo is one of the most popular search engines human resources (HR) departments use. If you’re applying to a larger company, chances are the hiring manager will put your name into this tool for any last-minute [more…]
Review Your Current Online Reputation during Your Job Search
The most obvious way of assessing where your professional reputation stands is to simply step into the shoes of a potential hiring manager and then Google yourself. When you do so, count how many times [more…]
How to Score a Guest Blogger Gig while Building Your Brand
Guest posting on a high-traffic blog can jump-start your public image, drive traffic to your own blog, and launch your personal brand, which is important for your job search. A guest blogger is someone [more…]
Get Comments on Your Blog and Build Your Credibility
When you first start a blog to help develop a personal brand for your job search, it can sometimes feel like you’re talking to a wall. Don’t worry if your page views are low or no one bothers commenting [more…]
How to Communicate Effectively within Your Written Posts
When establishing your personal brand by blogging, it's important to know that blog writing differs in many ways from other forms of writing. This is mainly due to the fact that most readers scan online [more…]
Set Up an Attractive Blog to Establish Your Brand
Before you can start posting content to your blog, you need to make sure your blog looks attractive enough so that when people (and hiring managers) visit the site, they stick around long enough to read [more…]
Select the Right Title and Domain Name for Your Blog
The domain name, or URL, is the web address for a website. For a blogger, the domain name is the defining business card; therefore, it needs to be memorable, especially if you're in the middle of a job [more…]
Editorial Calendars Keep Your Blog Consistent and Establish Your Brand
Job seekers need to blog. Every successful blog relies on an editorial calendar. An editorial calendar is a list of all the topics you plan to cover (via text, audio, or video) over a defined period of [more…]
Identify Online Mediums to Publish On as Part of Your Personal Brand
Not everyone enjoys writing. Some people are just unable to adapt to a new style of writing to match online mediums. Blog writing is different than book writing or report writing, for example. The good [more…]
Put Your Expertise to Work in a Personal Blog
Your original blog content may wind up becoming your biggest career asset. A blog provides deep insight into your voice, your passions, your values, and your abilities. Whether you think so or not, you’re [more…]
How to Transfer Your Value Statement to Social Networks
The value statement you've written to help in your job search translates to your social media presence in three ways: Headlines, profile summaries, and profile pictures. If you’ve done your keyword research [more…]
Put Together Your Value Statement to Use in Your Job Search
Providing the same information to contacts you meet through social networking and traditional networking allows you to maintain a consistent message, and that’s really the heart of a strong personal brand [more…]
Identify Your Most Powerful Keywords to Help Your Job Search
Because companies like to have high search-engine rankings, too, you may have a hard time competing with Fortune 500 enterprises for certain keywords. In order to improve your chances of getting found [more…]
