Facebook Marketing For Dummies Extras

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Facebook Marketing All-in-One For Dummies Cheat Sheet

If you're not marketing your business, product, or service on Facebook, you have some catching up to do. With almost a billion active users, Facebook presents a unique opportunity to connect with and educate [more…]

Checklist for Starting Your Facebook Page

If you're just getting started with marketing your business on Facebook, the process of creating a Facebook Page may seem daunting to you. You may not know where to begin or end. Use this handy checklist [more…]

Checklist for Adding the Basics to Your Facebook Page

Do you have your Facebook Page started but you're not sure what to do next? Once you have it created, you can make your Page look better by adding a few more things to it. Use this handy checklist to help [more…]

Building Engagement and Reach with Facebook Contests

There are a number of ways to increase engagement, including posting useful content and engaging directly with fans via comments on their Pages and posts from similar Pages. Regardless of the strategy, [more…]

A Community Manager's Checklist for Daily Facebook Page Management

The most successful brands on Facebook realize that community management is job one, especially in the areas of customer service and customer engagement. Brands also realize that people talk about them [more…]

Checklist for Running a Contest on Facebook

Facebook Contest rules have changed, and you may not know where to begin or even what is allowed on Facebook. If you're thinking about running a contest on Facebook, use this handy checklist to help you [more…]

Viewing Performance Metrics in Facebook Power Editor

If you're running multiple Facebook ad campaigns (or if you're working for an agency that manages campaigns for multiple clients), you'll probably find it easier to view advertising performance in the [more…]

Installing Social Plug-Ins on WordPress Sites

If you have built your site in WordPress, there are special instructions for installing Facebook social media buttons on your site. Follow the directions below for a WordPress.org site; these directions [more…]

How to Evaluate the Performance of Facebook Posts

Evaluating the performance of your Facebook content can help you decide whether you're on the right track or whether you need to make adjustments to your strategy for posting on Facebook. [more…]

Facebook Marketing For Dummies Cheat Sheet

Facebook is a social networking website that offers a free, online location to market your business, organization, or individual to the Facebook community. The Facebook Page for business is fun and easy [more…]

How to Create a Facebook Page

It's not always easy to know how best to create your Facebook Page to attract the kind of attention you're looking for. The following lists show you how to create your Page and format it for maximum exposure [more…]

How to Post Effective Photos and Text Updates on Facebook

It's not always easy to know the best way to use photos or text updates to get the attention you want. Use the following tips to post the best photos and text updates you can on Facebook: [more…]

9 Ways to Increase the Reach of Your Facebook Page Updates

Facebook defines reach as "the number of people who have seen your post in the first 28 days after a post's publication (on both desktop and mobile)." Facebook goes on to say that [more…]

Facebook Marketing Plan Workbook

This is a workbook designed to help you work out your Facebook marketing strategy. Use the workbook to answer questions about your audience, your tactics, and how you’ll measure results. [more…]

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