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Landing Pages on Your Facebook and Twitter Online Communities

A landing page is a page where members have to achieve a specific goal that you have for your online community, such as a subscription or a purchase. [more…]

How to Monitor Social Networks for Online Community Feedback

As an online community manager, you’ll spend a lot of time on the social networks to see who’s talking about your brand. It’s important to have an arsenal of tools and networks ready so you can monitor [more…]

How to Use Facebook to Attract Online Community Members

When you’re building an online community, you want to be where the people are, and at this time, Facebook is the best way to reach out to a vast community. [more…]

How to Search Social Networks for Mentions of Your Online Community

The social networks are important tools for determining who is talking about your online community and your brand online. People often make off-hand comments on social networks, publishing their opinions [more…]

How to Advertise the Online Community’s Offline Classes

Advertise your classes on all your online community pages and create a Facebook event page specifically to invite members of your Facebook community to attend. Use a Facebook event invitation to spread [more…]

How to Migrate Your Page to Facebook Timeline

Facebook Timeline for Pages is almost here. Your Page will be switched to the new Timeline format automatically on March 30. Prepare for the migration by adding a few key elements to your Page now. You [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

How Your Facebook Cover Photo Can Work for Your Business

The new Facebook Timeline features a large cover photo that is overlapped a bit with your page’s square profile image. This replaces the old design of a large rectangular left-side profile image and five [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

What You Need to Know about Facebook Timeline for Pages

If you have a Facebook Page, you most likely have heard about the switch to the “Timeline” layout. You may have even taken a look at the Preview of what your Page looks like in Timeline mode. You have [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Which Facebook Ad Type Is Best for Your Business?

Although answering that question fully would require time invested in analyzing your business, you can jump-start your thinking about the advertising opportunities on Facebook. Some ad types are bound [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

5 Strategies for Using Facebook Sponsored Stories Ads

You might be wondering if Facebook ads are a good use of your marketing dollars. Maybe you dabbled a bit with Facebook ads with mixed results. Sponsored Stories may be the type of engagement ad for your [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Adding Milestones to Facebook Timeline to Create Engagement

One of the new features that Facebook has rolled out to both a personal and business Page is the ability to add a Milestone to the Timeline. This means you can add a status update and date it for anytime [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Facebook Insights Provides Data to Analyze Your Business Page

Insights helps you understand how your Facebook page is performing and shows you which types of posts works for your audience. Insights is also the best interface for understand the demographic that has [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

How to Design and Manage Showcased Apps in Facebook’s Timeline

One of the exciting things about the new business Timeline design is the Featured apps section. Some people call them the Showcased Apps. They are located under the Timeline Cover image and a bit to the [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Facebook Pages Manager iPhone App Makes Page Admin Easier

Facebook’s release of its Pages Manager app for the iPhone lets business Page admins stay on top of their Pages’ activities from the convenience of their smartphones. Just by launching the app, Page owners [more…]

Facebook Enhances Page Administrator Capabilities and Wall Post Scheduling

Facebook Page admins everywhere are sure to be happy about two new features that give Page administrators the ability to assign various roles and duties to multiple admins of their Page as well as the [more…]

Facebook and Your Mobile Food Business

As most mobile food vendors discover early in their careers, social media can be the best way to build your food truck’s national and local brand recognition. [more…]

Facebook Keystroke Shortcuts

You can use these Windows and Mac OS X keyboard shortcuts to handle common activities in Facebook. Depending on your operating system and browser, touch one of the following keys or keystroke combinations [more…]

Control Your Privacy on Facebook

Facebook privacy settings have been a hot topic since Facebook first began, but the launch of Facebook's Graph Searchmakes understanding and adjusting your settings more imperative than ever. Graph Search [more…]

Top 5 Things to Check When You Log Into Facebook

Facebook is all about staying in touch with friends. Right after you log into Facebook, check out which of your friends has a birthday coming up, the requests you've received, and what your friends are [more…]

Find People You Know on Facebook

A popular way to use Facebook is to find people from your past or get to know friends of friends. To find people you know on Facebook and to build your Friend List, check out this table, which outlines [more…]

Celebrate Your Friends’ Birthdays on Facebook

Celebrating birthdays on Facebook is a great way to show your friends you care about them. Facebook birthday celebrations are fun, inexpensive, and easy to do. Here's how: [more…]

Communicate with Your Friends on Facebook

Meet up with friends on Facebook. You can communicate with your friends on Facebook in a whole host of ways: chatting, writing on their Timelines, sending messages, and more. [more…]

Common Facebook Terminology

If you're new to Facebook, you'll run into some unfamiliar terminology. Here are some common Facebook terms and their definitions; get to know them so you can get the most out of Facebook: [more…]

Facebook For Dummies Cheat Sheet

Facebook is one of the dominant social networking sites in the world. Facebook lets you share photos, videos, links, status updates, and much more with your friends. As you discover how this social networking [more…]

How to Use Facebook for Social Media Engagement

A great tool for social media engagement, Facebook claims to have a billion monthly active users (as of October 2012), making it one of the largest social networks in the world. Facebook offers several [more…]

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