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Facebook Pages Are One Type of Online Community

Though a social network, Facebook deserves a place of its own on a list of online communities. Many businesses are now inviting customers to Like them on Facebook fan page. Friends and family see those [more…]

Landing Pages on Your Facebook and Twitter Online Communities

A landing page is a page where members have to achieve a specific goal that you have for your online community, such as a subscription or a purchase. [more…]

How to Monitor Social Networks for Online Community Feedback

As an online community manager, you’ll spend a lot of time on the social networks to see who’s talking about your brand. It’s important to have an arsenal of tools and networks ready so you can monitor [more…]

How to Use Facebook to Attract Online Community Members

When you’re building an online community, you want to be where the people are, and at this time, Facebook is the best way to reach out to a vast community. [more…]

How to Search Social Networks for Mentions of Your Online Community

The social networks are important tools for determining who is talking about your online community and your brand online. People often make off-hand comments on social networks, publishing their opinions [more…]

How to Advertise the Online Community’s Offline Classes

Advertise your classes on all your online community pages and create a Facebook event page specifically to invite members of your Facebook community to attend. Use a Facebook event invitation to spread [more…]

How to Migrate Your Page to Facebook Timeline

Facebook Timeline for Pages is almost here. Your Page will be switched to the new Timeline format automatically on March 30. Prepare for the migration by adding a few key elements to your Page now. You [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

How Your Facebook Cover Photo Can Work for Your Business

The new Facebook Timeline features a large cover photo that is overlapped a bit with your page’s square profile image. This replaces the old design of a large rectangular left-side profile image and five [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

What You Need to Know about Facebook Timeline for Pages

If you have a Facebook Page, you most likely have heard about the switch to the “Timeline” layout. You may have even taken a look at the Preview of what your Page looks like in Timeline mode. You have [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Which Facebook Ad Type Is Best for Your Business?

Although answering that question fully would require time invested in analyzing your business, you can jump-start your thinking about the advertising opportunities on Facebook. Some ad types are bound [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

5 Strategies for Using Facebook Sponsored Stories Ads

You might be wondering if Facebook ads are a good use of your marketing dollars. Maybe you dabbled a bit with Facebook ads with mixed results. Sponsored Stories may be the type of engagement ad for your [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Adding Milestones to Facebook Timeline to Create Engagement

One of the new features that Facebook has rolled out to both a personal and business Page is the ability to add a Milestone to the Timeline. This means you can add a status update and date it for anytime [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Facebook Insights Provides Data to Analyze Your Business Page

Insights helps you understand how your Facebook page is performing and shows you which types of posts works for your audience. Insights is also the best interface for understand the demographic that has [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

How to Design and Manage Showcased Apps in Facebook’s Timeline

One of the exciting things about the new business Timeline design is the Featured apps section. Some people call them the Showcased Apps. They are located under the Timeline Cover image and a bit to the [more…]

Part of the Series: Facebook Marketing: 9 Good Ideas for Your Business

Facebook Pages Manager iPhone App Makes Page Admin Easier

Facebook’s release of its Pages Manager app for the iPhone lets business Page admins stay on top of their Pages’ activities from the convenience of their smartphones. Just by launching the app, Page owners [more…]

Facebook Enhances Page Administrator Capabilities and Wall Post Scheduling

Facebook Page admins everywhere are sure to be happy about two new features that give Page administrators the ability to assign various roles and duties to multiple admins of their Page as well as the [more…]

Facebook and Your Mobile Food Business

As most mobile food vendors discover early in their careers, social media can be the best way to build your food truck’s national and local brand recognition. [more…]

Facebook Keystroke Shortcuts

You can use these Windows and Mac OS X keyboard shortcuts to handle common activities in Facebook. Depending on your operating system and browser, touch one of the following keys or keystroke combinations [more…]

Control Your Privacy on Facebook

Facebook privacy settings have been a hot topic since Facebook first began, but the launch of Facebook's Graph Searchmakes understanding and adjusting your settings more imperative than ever. Graph Search [more…]

Understanding the Basic Principles of Facebook

Facebook is creating its own virtual world, a world built on openness and transparency, where friends connect with each other about things they care about. By giving you the power to share, connect, and [more…]

Making the Most of Facebook Marketing for Your Business

Facebook offers many ways to promote your business to its online community. From creating a Facebook Page for your business, to starting a topical group, to launching a targeted ad campaign, Facebook is [more…]

Facebook Marketing For Dummies Cheat Sheet

Facebook is a social networking website that offers a free, online location to market your business, organization, or individual to the Facebook community. The Facebook Page for business is fun and easy [more…]

How to Configure Your Facebook Page for Maximum Exposure

To get the most marketing benefits from your Facebook page, you need to get as much exposure as possible. You can increase exposure in several ways: allow users to post photos and videos to your page, [more…]

How to Create a Facebook Page

Before you can conduct any sort of Facebook marketing campaign, you have to have a Facebook page associated with your company and/or product. To create a Facebook page, do the following: [more…]

9 Ways to Increase the Reach of Your Facebook Page Updates

Facebook defines reach as “the number of people who have seen your post in the first 28 days after a post’s publication (on both desktop and mobile).” Facebook goes on to say that “your post counts as [more…]

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