Managing Your Blog

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Google Analytics Pages Per Visitor and Average Length of Visit Reports

The Pages Per Visitor and Average Length of Visit reports are important reports in Google Analytics. These reports give you insights into your mom blog readers and important information you need when you’re [more…]

Google Analytics Traffic Sources Report

The Traffic Sources report is one of the most important reports in Google Analytics. This report gives you insights into your blog readers and the most important information you need when you’re preparing [more…]

Google Analytics Top Content Report

The Top Content report is one of the most important reports in Google Analytics. This report shows the most popular posts on your mom blog. Your popular content gives you insight into why your readers [more…]

Google Analytics Top Keywords Report

The Top Keywords report is one of the most important reports in Google Analytics. This report gives you insights into your blog readers and the most important information you need when you’re preparing [more…]

Mom Blog Audience Demographics

Quantcast is a free tool that measures your audience demographics automatically, using estimates based on sample users who share their surfing information with Quantcast via a toolbar. After your measurement [more…]

Analytics Data Provides Insights about Mom Blog Audience

The Google Analytics and Quantcast analytic tools measure your influence and translate it into the numbers and data brands need to see. Don’t worry if you don’t have a lot of traffic. There are gems to [more…]

Use Statistics to Improve Your Mom Blog

Understanding the statistics behind your blog can make a huge impact on how much you can earn from the blogging work that you do. Your statistics will let you know where your readers find you, the content [more…]

Tools to Measure Your Mom Blog Traffic

Many analytics software options are available, but the industry standards are Google Analytics and FeedBurner. When choosing analytics software, you want the software to keep track of as much data as possible [more…]

How to Set Up FeedBurner

Using a service such as FeedBurner allows you to track all readers of your mom blog, whether they come to your site or read it in a feed reader. Your blog’s feed statistics are just as important as your [more…]

Tools to Measure Your Readers’ Demographics

Quantcast is a free tool that measures your mom blog’s audience demographics automatically, using estimates based on sample users who share their surfing information with Quantcast via a toolbar. [more…]

Google Analytics Absolute Unique Visitors Report

The Absolute Unique Visitors report is one of the most important reports in Google Analytics. This report gives you insights into your blog readers and the most important information you need when you’re [more…]

Promote RSS Feeds on Your Mom Blog

Promote your RSS feed to your readers prominently on your blog by using your FeedBurner feed address. You can do this by putting a feed icon in your sidebar and linking it to your FeedBurner feed address [more…]

How to Set Up Quantcast on Your Mom Blog

Quantcast is a free tool that will measure your audience demographics for you automatically, using estimates based on sample users who share their surfing information with Quantcast via a toolbar. [more…]

Sell Products and Services on Your Mom Blog

Blogging is an extremely effective way to promote your own products or services to sell. Blogs will help you build trust with customers, get found in the search engines, and give your potential customers [more…]

Product Development for Mom Bloggers

Think of product development in terms of more than actual products. As a mom blogger you might sell your services as well. As you get a better idea of what people want or need, then you can start to develop [more…]

How to Write Effective E-mail Campaigns

Writing effective e-mail marketing campaigns is an art — and a science. Thousands of articles have been written juston writing e-mail subject lines. And on top of that, what you write for an informational [more…]

How to Adapt Journalistic Standards to Mom Blogging

While journalistic standards are slightly different for print, broadcast, and online organizations, they share common elements of truthfulness, accuracy, objectivity, impartiality, fairness, and public [more…]

How to Write an Editorial Policy for Your Mom Blog

Writing an editorial policy for your mom blog will help you in more ways than guiding your ethics. An editorial policy is a short document that clarifies what subjects you will and won’t write about on [more…]

FTC Guidelines Affect Mom Bloggers

In 2009, the FTCreleased updated advertising guidelines that hadn’t been revised in nearly 30 years and that now impact bloggers. Most of the media and public attention was focused on the new rules about [more…]

Disclosures and FTC Guidelines for Mom Bloggers

Now the law requires you to disclose any material relationships that you have with brands or advertisers when you write a review or recommend something to your readers. The material relationships you must [more…]

Google Drops Page Rank for Bloggers Displaying Text-Link Ads

In a very controversial 2007 decision, Google took the unprecedented move of dropping the page rank of websites that displayed text-link ads. It didn’t just affect bloggers; large news websites such as [more…]

How to Add NoFollow Tag

The NoFollow tag was created as a way to disclose to search engines that although your mom blogging site is adding a link to a certain destination, it is not endorsing the destination site. Initially used [more…]

How Google Defines a Paid Link

Google has gone so far as to suggest that any and all links within a sponsored post should be treated as sponsored links, even if you are linking to a friend or other reference source not financially connected [more…]

How to Craft a Privacy Policy for Your Mom Blog

If you aren’t selling anything on your mom blog, you may wonder why you need a privacy policy. Some advertisers and ad networks may require you to have one. Also, because your blog probably accepts comments [more…]

Ensure Your Giveaways and Contests Are Legal

When running promotions on the Internet comply with your own local laws and with the laws of where every single one of your participants lives. Mom bloggers most commonly call a giveaway promotion a [more…]

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