Blog Basics

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Set up Your New Google Blogger Blog

After you’ve signed up with Google Blogger (or if you already have a Google account, after you’ve signed in), you’re taken to the Blogger Dashboard.

Here, you set up your mom blog by following these steps [more…]

How to Install a Google Blogger Template

With Google Blogger, you can either use the built-in template designs, or install a template from an outside source. Mom bloggers can find well-designed Blogger templates with a search engine. [more…]

How to Customize a Google Blogger Template

As a mom blogger, you might have to make some basic edits in the built-in Google Template Designer or use Blogger gadgets, sometimes referred to as widgets. [more…]

Add a Google Blogger Gadget to Your Mom Blog

Blogger gadgets work like WordPress widgets. In fact, gadgets are also sometimes called widgets on Blogger. You can add gadgets in your header, sidebar, and footer. Gadgets can appear in many different [more…]

Focus Your Mom Blog on a Target Audience

Focusing your blog content on a specific target audience makes your blog attractive to advertisers. Advertisers are more interested in a focused target audience [more…]

Blogger Pros and Cons for Mom Bloggers

Blogger and WordPress squash the competition as platforms for setting up new blogs. Each platform has benefits and drawbacks. Google Blogger is for those who are not convinced that they will need the extra [more…]

How to Sell Products as a Mom Blogger

One of the five common business models that most successful bloggers use to earn their revenue is selling a product. If you have your own products to sell, or are primarily dedicated to selling others’ [more…]

Promote Yourself as a Freelancer or Consultant

One of the five common business models that most successful mom bloggers use to earn their revenue is promoting themselves as a freelancer or consultant. If you are a freelancer or consultant, then using [more…]

How to Earn from Advertising and Sponsorship

One of the five common business models that most successful mom bloggers use to earn their revenue is through advertising and sponsorship. Advertising and sponsorship revenue suits a blog best when the [more…]

How to Leverage Your Blog into Career Opportunities

One of the five common business models that most successful mom bloggers use to earn their revenue is to leverage their blog into a career opportunity. As more and more companies realize the value that [more…]

Build a Platform as a Well-Known Influencer

One of the five common business models that most successful mom bloggers use to earn their revenue is to build a platform as a well-known influencer. You need to prove that you have what it takes to draw [more…]

Personal Writing Style as a Mom Blogger

As a mom blogger, you must balance your need to write for pleasure with the need to give something to your readers in every single post. Even if you’re already an established writer, developing your personal [more…]

How Privacy Affects Your Family and Mom Blogging Business

Blogging is a balancing act between finding ways to share personal stories while setting boundaries about the things you refuse to share publicly. Even the bloggers who seem to bare it all have certain [more…]

Personal and Professional Boundaries for Mom Bloggers

In an interview, Heather Armstrong of revealed how she crossed personal and professional boundaries, the result of which was losing her job and hurting her family. Heather Armstrong started blogging [more…]

Change a Personal Mom Blog into a Business

To take your personal blog and turn it into a business, two of the most important things you can do are grow thicker skin and consciously start looking at your blog objectively from an outsider’s point [more…]

How to Profit from Mom Blogging without Selling Out

Selling out is a term used for compromising your integrity, principles, or morals to gain money or success. The problem is, if everyone had the same principles and definition of integrity, there wouldn’t [more…]

Identify Mom Blogging Topics You’re Passionate About

To determine your passion, you have to love a topic enough to be willing to write about it for free. While it’s a nearly exact science to determine how many people are interested in a given topic, identifying [more…]

Network with Journalists and Radio or TV Producers

It’s critical to establish and nurture your personal brand everywhere you go online. You’ll never know when the media is watching you. How can you get yourself in front of the media to be considered? The [more…]

Mom Blogging Competition as “Co-opetition”

Elise Bauer of the Food Blog Alliance absolutely gets that other bloggers in her niche are not competition — they are co-opetition (a hybrid of cooperation and competition). Like most of us, Elise realizes [more…]

Mom Bloggers Teach What They Know

If your blog is a teaching or informational kind of blog, freely give your advice and expertise away in your blog posts. You may be concerned about giving away expertise for free, but keep in mind that [more…]

Mom Bloggers Should Speak at Events and Conferences

Nothing boosts your visibility among the blogging community more than when you speak at events attended by your readers and peers. Speaking on a topic gives you instant credibility that can be achieved [more…]

How to Apply to Speak at Events

You have to be able to submit compelling speaking proposals to prove you can offer more value to event attendees than another potential speaker. The pool of speaking talent is growing faster than the number [more…]

Prominent Mom Blogging Events

Going to conferences can become an expensive habit, especially because many of them don’t pay a speaker’s fee and may not reimburse you for travel expenses. If you are speaking, you will most likely attend [more…]

Write a Mom Blogger Biography to Impress

You want a biography to simply highlight your achievements and allow people to get to know you — in a paragraph. Yes, it’s a lot to ask of five to eight sentences. Biographies are not the easiest thing [more…]

How to Attract Media Coverage as a Mom Blogger

Getting your name or blog in front of hundreds of thousands (or even millions) of people is a huge achievement; as you might expect, it’s not easily accomplished. It takes a lot of time, work, and credibility [more…]

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