As you sift through the options for your blog design, especially requirements for behind-the-scenes tools that support your design’s look and feel, the following list can be a handy guide to terms you may not know.

anchor text: A clickable word or phrase that’s hyperlinked to a web page.

alt attribute: The text in this attribute displays when a visitor can’t see an image. The reason may be a slow Internet connection or a visitor with a vision impairment may use a browser that reads the content in the alt attribute aloud.

blog theme: A collection of files that work together to produce the functionality and design of your blog, without changing the basic blogging software.

blog framework: A theme that serves as the base for your blog design. From that foundation, you can then build your own custom design with a child theme.

CSS: Stands for Cascading Style Sheet. CSS is a set of commands that let you customize the look and feel of your blog design by styling the display of various elements on your blog, from the font color to a space around an image.

HTML: Stands for Hypertext Markup Language. By “marking up” text within an HTML document, you instruct a Web browser to display that text on a website in a certain way. This could be anything from turning text into a hyperlink to displaying an image.

meta description: Short paragraph that search engines use to describe your entire blog, a page, or a blog post.

PHP: Stands for PHP: Hypertext Preprocessor. A commonly used scripting language that many blogging platforms are build on. PHP is critical to keeping all the parts of your blog working together.

plug-in: A piece of software that give additional functionality to a larger software application like WordPress.

navigation design: Design centered around how visitors move through your blog.

permalink: A URL that points to a specific blog post or page, rather than the home page.

RSS: Stands for Really Simple Syndication or Rich Site Summary. An RSS feed is a way to deliver content to a subscriber without that subscriber actually visiting your blog.

search engine optimization (SEO): The process of increasing a website’s visibility in a search engine’s unpaid search results.

widget: Little applications that you can add to your blog header, sidebar, or footer. Some blogging platforms, such as and, come with built-in widgets.

vector image: An illustration comprised of lines and points.