Where to Start with Your Social Media Metrics
Part of the Social Media Metrics For Dummies Cheat Sheet
With so many options available to measure social media metrics, you’ll find Google Analytics to be a heavy hitter that doesn’t break the bank. You should definitely start with Google Analytics because it
Is available to everyone
Has a fast learning curve
Offers deep data
Later on, if you discover a specific need that Google Analytics doesn’t address, you may want to get a more specialized or paid service. But for a beginner, Google Analytics is the metrics service for you.