With so many options available to measure social media metrics, you’ll find Google Analytics to be a heavy hitter that doesn’t break the bank. You should definitely start with Google Analytics because it

  • Is free

  • Is available to everyone

  • Has a fast learning curve

  • Offers deep data

Later on, if you discover a specific need that Google Analytics doesn’t address, you may want to get a more specialized or paid service. But for a beginner, Google Analytics is the metrics service for you.