When an Ad Network Is Right for Your Mom Blog
Only a few blogging business models conflict running ads with your best interests. This is when you’re blogging to sell your own products or to promote your professional services. Even then, running ads on these blogs can still work, especially if the ads are promoting complementary and not competing products and services.
But if you’re really focused on getting a sale or client, ads can definitely distract your readers from that goal. Or (worse) your readers can click an ad and buy from a competitor rather than from you.
If you choose to run ads in these circumstances, be sure to keep the ads off the pages from which you want your visitors to make an actual purchase — in particular, keep your product-description pages and your shopping cart clear of ads.
Making money with an ad network is a pure numbers game. More traffic means more money. If you have a blog with a good amount of traffic, or even the potential for a good amount of traffic, then working with an ad network is a very effective way to monetize your blog.
Two of your biggest concerns about working with an ad network should be
These two questions have the biggest influence on your overall success and bottom line. If your ad network suddenly starts displaying flashing green banners that audibly say You have WON!!, you’ll most likely lose a chunk of your blog readers’ respect and trust. And if you’re locked into using only one ad network that suddenly has inventory issues, well, your paycheck can be cut in half or more.
Most ad networks that are used frequently by mom bloggers have addressed both of these concerns well. They care very deeply about making sure only quality advertisements are displayed and will let you work with other advertisers in certain circumstances — usually it’s just a matter of ensuring you comply with your ad network’s reasonable guidelines.

Blogging & Social Networking Glossary
archive
1. (noun) A list of previous blog posts, in chronological order. 2. (verb) To place files or blog posts in a safer place (on DVD or another server) for longer-term or backup storage.

Blogging & Social Networking Glossary
attribute
Used in an HTML tag to give an instruction to a Web browser. For example, in This link goes to <a href="http://www.google.com">Google</a>, the <a> tag gets an attribute (href) and a value ("http://www.google.com") to go along with the basic tag. In this case, the attribute indicates to the browser that what comes next is a hypertext reference — in this case, a Web page.

Blogging & Social Networking Glossary
blacklist
An often-centralized list of e-mail addresses, URLs, and IP addresses used by spammers that are then forbidden in any blog post on your blog. With an up-to-date blacklist, a lot of spam is stopped before it becomes a comment.

Blogging & Social Networking Glossary
block
To stop all contact with a MySpace user. He can’t comment on your blog page or send you any message that you actually receive.

Blogging & Social Networking Glossary
blog
A combination of the words Web and log. Bloggers (individuals, groups, or businesses) post a chronological log of information. Content is determined entirely by the author(s) of the blog; many are personal journals.

Blogging & Social Networking Glossary
blog post
An entry in a blog, possibly containing text, images, and other media.

Blogging & Social Networking Glossary
blogger
The author of a blog.

Blogging & Social Networking Glossary
blogging policy
Outlines what you’re allowed to post in your blog.

Blogging & Social Networking Glossary
blogging software
Technology that enables you to blog. Can be either hosted or nonhosted.

Blogging & Social Networking Glossary
blogroll
A collection of links used or recommended by a blogger.

Blogging & Social Networking Glossary
cookie
A short piece of computer code, stored on your computer, that enables Web sites to remember certain settings and information the next time you visit that site.

Blogging & Social Networking Glossary
Dashboard
A kind of control panel in Blogger that shows you the blogs you’ve set up, giving you access posting, using help resources, or even creating another blog.

Blogging & Social Networking Glossary
definition list
A type of HTML list that gives a term and then its definition and has built-in spacing to lay out those elements properly.

Blogging & Social Networking Glossary
disk space
Amount of room available on your hard drive.

Blogging & Social Networking Glossary
domain
A domain is the address, or main URL, that people type in the browser to get to your Web site. The domain name you choose can’t be used by anyone else.

Blogging & Social Networking Glossary
domain registrar
A service that enables you to register a domain name.

Blogging & Social Networking Glossary
entry
An single posting in a blog containing text, images, or other media, or any combination of those things.

Blogging & Social Networking Glossary
Facebook
A social-networking service that enables you to keep in contact with families and friends via the Web.

Blogging & Social Networking Glossary
Flickr
A Web site that allows you to share, organize, edit, and otherwise manage your photos.

Blogging & Social Networking Glossary
Friend List
Your virtual online address book in MySpace. You can become someone’s friend by either sending a fellow MySpacer a Friend Request or by being on the receiving end of a Friend Request from another MySpace user.

Blogging & Social Networking Glossary
hosted services
Manages the data, software, and Web hosting of a blog; the blogger just manages the content.

Blogging & Social Networking Glossary
HTML
The computer coding used by Web designers to create Web pages.

Blogging & Social Networking Glossary
hyperlink
A navigation tool that allows a user to go from one Web location to another by clicking. Hyperinks (or just links) are typically underlined.

Blogging & Social Networking Glossary
hypertext reference
In HTML, the address that a hyperlink connects to when clicked. For example, in This link goes to <a href="http://www.google.com">Google</a>, the hypertext reference (href) is http://www.google.com. Hyperlink references can also jump to new positions on the same page, open a new e-mail message, or begin a file download.

Blogging & Social Networking Glossary
link
Short for hyperlink, a navigation tool that allows a user to go from one Web location to another by clicking. Links are typically underlined.

Blogging & Social Networking Glossary
Mom test
A self-test that flags inappropriate blog posts. If you’d let your mom read the post, then it’s probably passed the Mom test. Specifically, don’t blog about topics you think will hurt others; don’t blog about others without their permission, even about topics you consider inconsequential; and don’t identify friends and lovers by name without their permission.

Blogging & Social Networking Glossary
MySpace
A social-networking service that enables you to keep in contact with families and friends via the Web.

Blogging & Social Networking Glossary
MySpace profile
Your MySpace identity. It can contain as much or as little information about you as you’d like.

Blogging & Social Networking Glossary
news aggregation
The ability to aggregate news by using RSS feeds. Having a news aggregator included with your blog package allows your site to pull in information from another blog.

Blogging & Social Networking Glossary
nonhosted service
Blog software that you set up on your own Web server. It allows you to take on all responsibilities related to maintaining your blog.

Blogging & Social Networking Glossary
ordered list
Contains items that must be listed in a particular order, such as a list of ranks or preferences. It may also indicate a list of steps for the reader to follow.

Blogging & Social Networking Glossary
pinging
An automated notification system for search engines and newsreaders, letting those services know that your blog has been updated. A ping occurs when one computer asks another whether it’s there; the second computer confirms its presence.

Blogging & Social Networking Glossary
post
1. (noun) An entry in a blog containing text, images, other media, or any combination of these. 2. (verb) The act of creating and/or uploading a blog entry.

Blogging & Social Networking Glossary
private profile
A MySpace profile that’s limited on who can view it, such as only people on your Friend List.

Blogging & Social Networking Glossary
public domain
The status of publications, processes, and product designs that are free from copyrights and/or patents and are available for anyone's use.

Blogging & Social Networking Glossary
social network
A service, such as Facebook or MySpace, that enables to keep in touch with people you know — and meet people you don’t know.

Blogging & Social Networking Glossary
spam
Unsolicited electronic messages sent in bulk that may be commercial, nonsensical, or malicious. In addition to e-mail spam, blog comments and blog forums can be targeted by spammers.

Blogging & Social Networking Glossary
tag
A relevant keyword associated or assigned to a piece of information, such as an image, a blog entry, or a video clip. Tags are usually chosen informally by the content creator or by the online community; they help give content to nontext media and organize information for ease of searching.

Blogging & Social Networking Glossary
Trackback
A technology that tracks references to a blog posting that occurs on other blogs. They allow bloggers to link to blog posts on related topics.

Blogging & Social Networking Glossary
transparent
1. Being honest and truthful on your blog. Also means that you admit mistakes and engage in dialogue with readers who leave comments. Considered proper blogging etiquette. 2. Integration of applications, programs, and media from different sources in such a way that the end user is unaware that the content is not self-contained.

Blogging & Social Networking Glossary
unordered list
unordered list is a series of bulleted items and is used for lists that don’t require numbering.

Blogging & Social Networking Glossary
video blog
A blog consisting of video files, or the practice of placing a video file in a blog post.

Blogging & Social Networking Glossary
video-sharing service
A service, such as YouTube, that enables you to share video with others.

Blogging & Social Networking Glossary
Web host
The Web server where you software, graphics, and other files live online.

Blogging & Social Networking Glossary
Web server
Technology that looks at what Web page is requested and then feeds the browser the appropriate file. It does most of the hard work of serving Web pages to visitors coming to your Web site.

Blogging & Social Networking Glossary
whitelist
A list of preselected users who are allowed to comment on your blog.

Blogging & Social Networking Glossary
YouTube
A video-sharing service.