What Goes Into a Good Location-Based Offer?
Part of the Location-Based Marketing For Dummies Cheat Sheet
Wondering what goes into a good offer? The Ben & Jerry's offer is widely considered a good offer. The ice cream chain offers a foursquare deal of 3 scoops of ice cream for $3 on any check in. The mayor receives an extra scoop for free. This is a good offer because
This is a great value for all customers. The chain also offers an extra deal for its most loyal customer, the mayor of the venue.
The best part is that anyone can get the deal; all they have to do is check in on foursquare.