Website Checklist for Your Online Business

Part of the Starting & Running an Online Business Cheat Sheet (UK Edition)

You can put almost anything you want on your website, but here are some essential things that you need to be sure you include to make the most of your online business:

  • Your contact information

  • Your company name and logo, if you have one, your company’s registration number and VAT number (if applicable)

  • Your business mission statement

  • Privacy policy

  • Titles that match each web page's contents

  • <META> description tags and strategically placed keywords that help search services index your site

  • Copyright notice

  • Links to main areas of your business website

  • Feedback form

  • Endorsements from satisfied customers/clients

  • Clear photos of your merchandise for sale

  • Online order form

  • A Frequently Asked Questions (FAQ) page

  • Customer service information

  • Payment options (credit card, cheque, online payment)

  • Posting/shipping options (special delivery, courier, first class, air-mail)

  • As required by the Equality Act 2010, your site must be accessible by blind and disabled users.

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Starting & Running an Online Business Cheat Sheet (UK Edition)

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