Web Marketing: How to Keep Your Site Visible When Using Ajax and DHTML
In web marketing, Ajax and DHTML are useful tools. However, to ensure proper visibility of your site to search engines, make sure you are using them appropriately and not actually blocking essential content.
Ajax allows you to build web applications. It allows a webpage to load new information without requiring a new page load. That delivers faster, smoother web interaction and generally makes visitors happy. DHTML is a method used to create things like drop-down menus, simple animations, and special effects. You don’t need to understand the technologies to understand the risk they pose in SEO.
Google does crawl Ajax-driven content but results are mixed, and it’s hard to say whether this will really help with rankings. Play it safe and avoid the use of Ajax for major content.
Ajax is a nifty way to build great web applications, including shopping carts and search tools. Just be sure that you don’t hide text content behind an Ajax application.