Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

Web Marketing E_Mail: How to Comply with the Law about E-Mail Address Collection

The CAN-SPAM Act makes certain types of e-mail address collection illegal and requires permission from your e-mail list subscribers before you send certain types of content. (The CAN-SPAM Act uses the term affirmative consent instead of permission.)

Potentially illegal e-mail address collection methods aren’t always easy to spot, so the best practice is to make sure that you have explicit permission from everyone on your list to send them e-mail. Here are some best practices for steering clear of potentially permissionless e-mail addresses:

  • Never purchase an e-mail list from a company that allows you to keep the e-mail addresses as a data file. E-mail addresses kept in a data file are easily bought and sold, and e-mail addresses with explicit permission are too valuable to sell.

  • Never collect e-mail addresses from websites and other online directories. This isn’t a good practice because you don’t have affirmative consent (or permission) from the owner.

  • Don’t use an e-mail address collection service. The exception is a service that collects confirmed permission from every subscriber that it obtains.

  • Don’t borrow an e-mail list from another business and send e-mail to that business’s e-mail list. Those subscribers didn’t explicitly opt in to receive your e-mails.

  • Don’t rent an e-mail list unless you’re certain that the list rental company’s practices are legally compliant. Most rental companies don’t have permission-based lists.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
Advertisement

Inside Dummies.com

Dummies.com Sweepstakes

Win $500. Easy.