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If you determine that becoming a member of a company’s investment crowd makes sense for you and your financial portfolio, be aware that your role as an investor can differ greatly from the role that investors in public companies play. When you put money into a mutual fund or other traditional investment, you’re taking a passive position; you don’t participate in how the business is run. But as a crowdfund investor, you often have the chance to be an active participant in one or more aspects of the business venture. For example, you may have expertise that the entrepreneur or owner needs, or you may become an advocate for the company’s brand, products, or services. The following video introduces you to the roles that you may play to help a startup or growing company succeed.

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