To get more people interested and asking about your offerings, you need to have an abundance of lead-generating information out in the market at all times. Try some of these best all-around marketing choices:

  • Toll-free telephone numbers (a big source of leads despite the rise of Web-based marketing; advertise your toll-free number everywhere)

  • Directory listings (don’t forget Web directories!)

  • Web site address (in all your materials and ads)

  • Reader service cards (in trade magazines, along with your ad or insert)

  • Blogs that share your expertise within your industry

  • Offers of free catalogs (through ads, brochures, directories, and Web site)

  • Coupons and special trial offers of all kinds

  • Publicity (any media coverage tends to generate leads)