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Video Hosting Requirements for Social CRM

Video hosting is an important consideration for Social CRM. If you don’t want to host videos on your site, you need to pick a host that will serve your needs. When you’re reviewing sites, consider the following:

  • How well can you customize the player? You want to make sure that if you’re paying for site hosting, you can create a professional-looking player.

  • What kind of limits can you put on privacy? You want the ability to control who can see your videos and under what circumstances. Check whether you can you can password-protect the video or prevent others from e-mailing the link. Privacy is a consideration if you want to limit viewing to a select audience, such as a training class.

  • What kind of analytics does the host provide? Reviewing your analytics will help you make better videos. You want to see data such as how many times a video was viewed and for how long.

Following are some possible video-hosting sites to consider for your business:

  • Vimeo: This popular site has both a free and fee-based option. Vimeo does a good job of helping you share your video on social networks.

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  • Screencast: This service is inexpensive or free. The same company that provides this service, TechSmith, also makes Camtasia, the video-recording software.

  • Wistia: When you pay for video hosting at Wistia, you also get helpful analytics and built-in way to create a call to action within your video.

  • Viddler: This option is designed specifically for business videos and can handle most video file formats.

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