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Use Social Media to Improve Your Search Engine Rankings

Want to turbo-charge your brand and improve your Web site’s search engine ranking? Try a social media site. Social media is any sort of online environment that allows social interaction, including blogs, social news sites like Digg and Reddit, social networking sites like MySpace and Facebook, and others.

Social media sites have become great for branding. Not only can they bring you inbound links, but they also provide great opportunities for reputation management because you can read and respond to what’s being said about your brand.

Twitter is a popular microblogging site that allows you to update your status via the Web or through text messaging (Micro-blogs are like blogs, but they only allow you to update a few words at time.) Google reads microblogs a lot because of how frequently they are updated. But even more than that, Twitter is a great way to control your branding because it allows you to go out and engage other users.

The important thing to remember is to snap up your brand name right away on each of the major social media sites. Go out and register your name and every variation that you can think of as fast as you can. You want to keep others from taking them and potentially using them to pretend to be you, damaging your online reputation. This has happened many times, and when someone does take your name before you can register it, there’s not much you can do about it. So make sure you grab your own brand name.

What follows is a list of social networks at the time of writing that are good for search engine optimization (SEO). The Internet is an ever-changing entity, so it’s safe to say that this list will change and expand, but these are good places to start. All of these sites allow followable links in your profile area for search engines:

The following is a list of current social bookmarking sites. These are sites where you can save articles or sites as a bookmark and share them with other people at the same time. None of these have a rel="nofollow" attached, so search engines read the links coming from them. Some are repeated from the previous list:

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