Use social media to entice visitors to visit or return to your hub web site where they will receive your full message. Double the benefits by optimizing every social media channel to improve your search engine ranking. Remember to listen twice as much as you talk.

  • Use Facebook for brand loyalty, customer support, and to solicit opinions and reviews.

  • Use Twitter for news, local color, events in progress, and time-dependent offers.

  • Use LinkedIn to reach business-to-business clients, qualify prospects, and to find new vendors or employees.

  • Use content-sharing sites like YouTube (video), blogs, podcasts, and Flickr (photos) to encourage customer participation.