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Use PayPal for Your Mobile Commerce Site

PayPal is highly customizable and offers a wide range of services, broad international e-commerce support, and everything from simple one-click buttons to high-end transaction services that you can integrate into most of the popular shopping cart services.

At the high end, you need quite a bit of technical coding skills to tweak PayPal’s API to work with third-party shopping carts, but PayPal has been around for a long time, so you can draw on a large international developer network when you need help. At the low end, you can easily add PayPal buttons.

As with Amazon, the PayPal brand is the one your customers see on each Buy button when it comes time to make their payments.

PayPal has also created some extremely powerful and extensible technology to allow people to transform their cellphones into wallets. And because PayPal is owned by eBay, the integration between the two services is quite good. If you’re selling your items through your eBay store, this may be all you need.

PayPal is developing interesting extensions on its iPhone app. Not only can users transfer money directly from one phone to the other by bumping together the two phones, but a new service also uses GPS location data to allow users to find businesses on a map and send money directly to those businesses.

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