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Use a Fast, Reliable Server for Better Search Engine Rankings

To succeed with search engines and users, you need a fast, clean server for your Web site. You should check your server’s health regularly to ensure it’s performing well. A slow server can spell disaster for a Web site.

If the search engines keep trying to visit your site to no avail, eventually they may stop trying. They don’t want to index a site that isn’t going to load when users try to access it — search engines don't want to give their users unreliable, slow information. That kind of thing makes the search engine look bad.

If your Web site takes forever to load a new page, or links end in error messages, you also won’t have happy site visitors. And you may lose their business for good.

Here are three things you should look for:

  • Malfunctions: You need to make sure that your site remains free of server problems such as improper redirects (HTML commands that detour a request to a different page), script errors or malfunctions that could cause a page not to display.

  • Fast processing speed: Speed counts a lot with the search engines. Kind of like the postal service through rain, sleet, or snow, the search engine spiders have a lot of ground to cover as they roam the Internet. If your site bogs down their progress due to a slow server, they’re less likely to crawl it completely and won’t re-index it as often.

    Servers, in the overall scheme of things, are pretty cheap. If you take the cost divided by the number of visitors per year, you are talking about pennies. You should therefore address speed issues head-on, buying servers any time performance is slow.

  • Clean and uncrowded IP: Your IP address also matters and should be monitored because your site can be adversely affected if another site on your IP is caught spamming (intentionally trying to deceive or manipulate the search engines) or doing other dirty deeds.

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