Business Gamification For Dummies
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A gamification framework is a holistic program designed to achieve a specific business objective. The framework you use depends on the outcome you want to achieve. Note that you can mix frameworks. As you might expect, you have many options in terms of gamification frameworks. We’ve identified six broad approaches, each designed to address a specific business need:

  • Social loyalty: This framework is for customer-facing experiences that occur in nonsocial environments, such as a traditional e-commerce experience. This framework focuses on rewards.

  • Community expert: This framework is for customer-facing experiences that rely on quality user-generated content and contributions. This framework focuses on reputation.

  • Competitive pyramid: This framework is for customer-facing communities that seek to motivate competitive behavior. This framework focuses on status and score.

  • Gentle guide: This framework guides employees through a process. This framework focuses on ensuring completion and compliance.

  • Company collaborator: This framework is designed to increase contributions by employees, developers, and partners in internal communities.

  • Company challenge: This framework is designed to challenge your staff to compete on teams to encourage high-value behaviors.

About This Article

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About the book authors:

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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