{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T15:48:30+00:00","modifiedTime":"2016-03-26T15:48:30+00:00","timestamp":"2022-09-14T18:06:09+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"General Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34255"},"slug":"general-business","categoryId":34255}],"title":"Types of Rewards Useful in Business Gamification","strippedTitle":"types of rewards useful in business gamification","slug":"types-of-rewards-useful-in-business-gamification","canonicalUrl":"","seo":{"metaDescription":"You can attract users to your gamified business website using various types of rewards. 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These might include early/VIP access, moderation powers, or stronger votes.</p>\n</li>\n<li>\n<p class=\"first-para\"><strong>Monetary rewards:</strong> Certain users may hold out for more tangible benefits. These benefits are typically monetary in nature, but could also involve free stuff. A few examples of monetary rewards include discounts, free shipping, prizes, and redemptions.</p>\n</li>\n</ul>","description":"<p>You can attract users to your gamified business website using various types of rewards. Arguably, business gamification rewards are in three categories, recognition, privileges, and monetary:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\"><strong>Recognition: </strong>Pretty much everyone wants to be recognized for their achievements. Recognition for completing a task or accomplishing a goal not only feeds this basic human need, it also encourages engagement and increases repetition — both of which are probably in your list of business objectives. In a gamified system, you can recognize your users by conferring reputation and status.</p>\n</li>\n<li>\n<p class=\"first-para\"><strong>Privileges:</strong> Some users are motivated by the promise of privileges. These might include early/VIP access, moderation powers, or stronger votes.</p>\n</li>\n<li>\n<p class=\"first-para\"><strong>Monetary rewards:</strong> Certain users may hold out for more tangible benefits. These benefits are typically monetary in nature, but could also involve free stuff. A few examples of monetary rewards include discounts, free shipping, prizes, and redemptions.</p>\n</li>\n</ul>","blurb":"","authors":[{"authorId":9743,"name":"Kris Duggan","slug":"kris-duggan","description":" <p><b>Kris Duggan</b> is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. 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Types of Rewards Useful in Business Gamification

By: Kris Duggan and Kate Shoup and

Updated: 03-26-2016

From The Book: Business Gamification For Dummies

Business Gamification For Dummies

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You can attract users to your gamified business website using various types of rewards. Arguably, business gamification rewards are in three categories, recognition, privileges, and monetary:

Recognition: Pretty much everyone wants to be recognized for their achievements. Recognition for completing a task or accomplishing a goal not only feeds this basic human need, it also encourages engagement and increases repetition — both of which are probably in your list of business objectives. In a gamified system, you can recognize your users by conferring reputation and status.
Privileges: Some users are motivated by the promise of privileges. These might include early/VIP access, moderation powers, or stronger votes.
Monetary rewards: Certain users may hold out for more tangible benefits. These benefits are typically monetary in nature, but could also involve free stuff. A few examples of monetary rewards include discounts, free shipping, prizes, and redemptions.

About This Article

This article is from the book:

Business Gamification For Dummies ,

About the book authors:

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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