How to Define Processes That Yield Insights for Your Social CRM
How to Create a Customer-Centric Social CRM
Does Business Gamification Really Work?

Turn Strategic Priorities into a Road Map for Your Vision

This area is probably the most widely debated part of strategic planning. Having goals, objectives, and strategies are great, but knowing how they all work together (if in fact they do) and if you need them all is another story. Ignore the semantics and focus on establishing a time frame. What matters is having a combination of long-term and short-term markers to keep your organization moving in the right direction.

Think of the following hierarchy to demystify the terms of your priorities:

  • Core values: Your guiding principles that rarely change and that you stick to no matter what vision you’re pursuing

  • Mission: The underlying purpose why you’re in business in the first place

  • Vision: The big, hairy, bold goal you’re headed for, and the concept that everything your company does is focused on

  • Strategy: The guiding statement that explains how you get to your vision

  • Three-year strategic objectives: Intermediate goals that are broad and continuous, that you achieve on the way to your vision, and that explain the activities you need to be in to achieve your vision

  • One-year SMART goals: One-year markers that support your long-term strategic objectives

  • Action items: Items that explain the who and the when

The figure illustrates how to use the four balanced scorecard perspectives as well as how strategies, goals, and objectives fit together.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
Eight Tips on How to Choose a Consultant
Strategic Planning: State Your Organizational Purpose
Strategic Planning: Where Are We Now?
How to Build the External Agents and Actors Component Report of a Business Analysis
How to Ensure Your Plan’s Financial Viability