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Tracking Your Business Website Activity

You must know whether your business website or other elements of your web presence are losing or gaining traffic; whether visitors boogie away after less than a minute; or whether anyone is bothering to call, e-mail, or buy. Otherwise, you have no clue what problem you need to solve, let alone how to solve it.

Fortunately, computers excel at counting. In fact, that’s what they do best. All sites need traffic statistics; if you sell online, you also need sales statistics. Unless you have a huge site, pay attention to only a few key statistics.

The Google Analytics dashboard below, shows an example of the types of statistics you can gather for both your website and social media pages.

This Google Analytics dashboard display integrates referrals information from multiple sites. [Cred
Credit: Courtesy of Buzzom.com
This Google Analytics dashboard display integrates referrals information from multiple sites.

Ask your developer or web host which statistical packages are offered for your site. Unless you have a fairly large site or need real-time data, one of the many free statistical alternatives, such as Google Analytics, should work well. Review your choices to select the best fit for your needs. Do the same thing with sales analytics (sometimes called store statistics), which usually are bundled with store builder or shopping cart software.

If your developer or web host tells you that statistics aren’t available or that you don’t need them, find another developer, host, or storefront package.

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