Tips for Using E-Mail in Web Marketing

Reaching potential customers by e-mail can be a very effective Web marketing strategy. An e-mail marketing campaign can be detrimental, however, without some Web-based guidelines. Before you send your marketing e-mail, make sure that . . .

• You have explicit permission to send the e-mail.

• Your e-mail is CAN-SPAM-compliant.

• You pinpoint the main objective.

• Your From line clearly identifies your business.

• Your Subject line prompts your audience to open your e-mail.

• Your e-mail content is easy to scan.

• Your headlines are short, clear, and concise.

• Your e-mail contains a strong call to action.

• Your images help tell the story of your e-mail.

• Your e-mail content is relevant and valuable to your audience.

• You’ve checked all links to make sure they work properly.

• You’re prepared to handle inbound responses.

• You’re sending at a time when your audience is likely to notice.