Tips for Search Engine Optimization in Web Marketing

Part of the Web Marketing For Dummies All-in-One Cheat Sheet

Search engine optimization, or SEO, makes the most of Web marketing by attracting Internet browsers to your Web site. By marketing with strong SEO, you expose your product to loads of potential customers. To ensure that shoppers looking for what you’re selling can find your Web site; consider these search engine optimization tools and techniques:

Point all homepage links to http://www.siteaddress.com/.
Make all headings actual headings, enclosed in <H> tags.
Make sure every page has a relevant title META tag.
Don't require registration for any content on your site. Search engines can't complete forms, so registration forms hide your site.
Make sure you can navigate to every page of your site using regular links.
Don't obsess about keywords! You'll get far more mileage from clear, relevant content.