Tips for Packaging Your Etsy Products
When you sell products on Etsy, you need to attend to details like packing your item for safe shipping, but you also want the packaging to look professional. The way you package your Etsy merchandise says something about you and your Etsy shop. Make sure it doesn't say, "I'm lazy and careless!"
Of course, it goes without saying that you must take steps to ensure that your item will arrive in one piece. Consider the following guidelines:
Be sure to pack fragile items carefully. Use cushioning materials such as bubble wrap or shredded paper to prevent breakage, and employ plenty of sturdy packing tape to ensure that your package isn't shredded en route.
Pack bendable booty, such as art prints and the like, with a firm, flat backing.
If your item is moisture averse, slip it into a sealed plastic bag before sending it on its way.
Although it's critical to package your items carefully to prevent damage, don't take things too far. Excessive packaging — especially if it doesn't involve recycled materials — is wasteful and sad.
Strive to delight your buyer not only with your piece, but also with your packaging. Don't just toss your lovingly crafted item in an envelope and plop it in the post; instead, develop packaging that, in addition to protecting your item, looks good. You don't have to wrap your packages in expensive gift paper with hand-curled ribbon (although some Etsy sellers do); most buyers are perfectly satisfied with a package that has been carefully and securely wrapped with clean, plain, environmentally friendly paper.
Never smoke around your inventory, craft stash, or packaging materials. That stale ciggy smell will permeate your stock.
In addition, make sure that your packaging reflects your brand. For example, if your brand is frou-frou, your packaging needs to be, too. On the flip side, if your brand is all modern minimalism, you want to ensure that your packaging is similarly under-the-top.
Beyond the item that the buyer purchased, you may include any or all of the following in the package:
A handwritten note: If you want to make your buyer's day, include a handwritten note in your packaging. It shouldn't be a 40-page opus; just a few lines thanking the buyer for her purchase and wishing her well will do. (Be sure to address her by name — it's so much more personal.) You also may ask her to leave feedback about you on Etsy, and include any special instructions for using or caring for the item.
Business cards: Slip two business cards into your package — one for your buyer and one for her millionaire best friend.
An invoice: Unless the package is a gift and it's being sent directly to the recipient, be sure to include a printout of the invoice in your package.
A coupon: Including a coupon — or, more specifically, a coupon code — in your packaging is a great way to generate sales.
A freebie: Some Etsy sellers include freebies in their packaging — small, lightweight items tossed in at no additional cost. The best freebies reflect your brand or your inventory in some way — for example, buttons, bookmarks, stickers, or magnets with your shop logo, or samples of new or favorite products in your line.
Although some Etsy sellers like to include candy or other treats in their packages, it's not always a great idea. For one thing, some buyers may be diabetic or may suffer from nut allergies. For another thing, many buyers live in hot climates, meaning that any candy you send may melt, ruining your piece.