As you build the pages of your business website, keep the following optimization tips in mind to boost your appeal to Google's search algorithms and connect with more customers:

  • Build pages around core keywords, which define each page's topical focus.

  • Incorporate core keywords in the page's content.

  • Place core keywords in each page's meta tags.

  • Use core keywords in text headers.

  • Fill in the title tag using core keywords.

  • Use alt tags, with keywords, on page graphics.

  • Use text, not graphical buttons, for navigation links.

  • Register and use domains that describe the site's business.

  • Avoid splash (entry) pages.

  • Avoid the use of frames.

  • Avoid dynamically generated pages where possible.

  • Devote one page to a comprehensive site map.

  • Keep pages focused; write new pages for divergent subjects.

  • Don't use spamming, keyword stuffing, or cloaking.

  • Build a network of incoming links from other sites to your site.