Tips for Mobile Marketing in a Web Marketing Campaign

Web marketing isn’t only about marketing your product on the Internet. A complete Web marketing strategy makes use of all electronic media, including phones. Some keys to mobile marketing success include these pointers:

• Don’t be blinded by youth. Mobile marketing is applicable to all ages. Provide value, and everyone benefits.

• Set objectives and success measures. Before you start, know why you’re running a program and what you want to accomplish.

• Plan for every customer lifecycle. Mobile applies to awareness, acquisition, loyalty and retention, customer care, and retirement.

• Get permission and build trust. Always get permission first from mobile subscribers before engaging them on their mobile phone.

• Take your time and test it. Give yourself time to test your mobile marketing initiatives and have them certified by the wireless carriers when necessary.

• Start now; don’t wait to learn. Mobile is becoming a primary channel for customer engagement, so learn to use it now!

• Be creative. Mobile subscribers want value, information and entertainment. Don’t limit yourself to just holding steady.

• Launch your mobile marketing programs, test them, review the measures, and then do it better next time. Mobile marketing, like any other practice, takes time to learn.